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Bio and Accomplishments of Social Media Giant - Mike Volpe
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Mike VolpePhylencia Taylor & Samiha Sohan
COMM – 522 – 003WSocial Media Strategies & Tactics
April 14, 2012
SOCIAL MEDIA G I A N T
Who is Mike Volpe?
Who is Mike Volpe?Bachelor of Arts – Economics and GovernmentBowdoin College, Brunswick, Maine1993 – 1997 . Summa Cum Laude Graduate
• Football Hall of Fame Athlete• Keynote Collegiate Speaker
MBA – Marketing, Entrepreneurship, StartupsMIT – Sloan School of ManagementCambridge, Massachusetts2001 – 2003
• 2001 – 2003 GPA 4.8/5.0 – Focus in Marketing, Product Management, Strategy and Startups/Entrepreneurship
• Patrick J. McGovern “59 Entrepreneurship Award
• Thomas Peterson Merit Scholarship• President of Marketing Club, Member of Sloane
Entrepreneurs and Mass Tech Trek
Who is Mike Volpe?Volpe had several positions before becoming an industry GIANT with HubSpot:
Director, Marketing Operations – 2 yrs. – SolidWorks
Marketing Manager – 1 yr. - SolidWorks
Business Development Mgr –1 yr. - Found
Marketing Manager –1 yr. - Gazoontite.com
Financial Analyst, 2 yrs. - DB Alex. Brown (Tech/Internet)
Who is Mike Volpe?Chief Marketing Officer@ HubSpot - a marketing software
company
Since Volpe joined HubSpot in March 2007, the company has grown:
From about a 12 beta customers to over 5,000 customers
From 5 employees to 300 employees
And Volpe has Raised over $65 million of venture capital in three rounds of financing
What is HubSpot?HubSpot is a sophisticated lead generation machine, focused on B2B customized INBOUND marketing automation.
InBound is a HubSpot coined term, a marketing strategy that focuses on attracting prospective customers by offering useful information.
• Supports over 60 sales reps
• Generates over 35,000 leads per month • which are scored and prioritized based on
custom designed algorithms that estimate the probability of a lead closing into a sale
• The best leads go to the sales team
• and the other leads go into a lead nurturing program with about a half-dozen different segments
100% B2B - $15M (2010)
Organic SearchReferrals
Paid SearchDirect Traffic
SEOSocial Media
Lead As CustomerMarketing Experts
CRM FeaturesLead Sourcing
Nurturing
Source: http://customerexperiencematrix.blogspot.com/2011/03/pond-just-got-more-crowded-google.html . David Raab, Raab Associates
HubSpot Engagements
HubSpot’s Business Engagements:
www.hubspot.tv
www.hubspot.com
www.blog.hubspot.com
webinars
Mike Volpe’sProfessional
Achievements
Mike Volpe & HubSpot’s Position?
Mike Volpe’s Marketing Automation Position
• The way consumers shop for products has changed as well as they way they communicate.
• People spend more time on social media than email.
• There are 200 million people on the “Do Not Call” list in the U.S., and 86% of people use a DVR to skip over advertisements.
• The era of paying for advertising to drive sales is OUT, and the era of using inbound marketing to engage and attract sales is IN.
Source: Retailers: Are you Social-Business Ready, http://www.retailtouchpoints.com/executive-viewpoints/1365-retailers-are-you-social-business-ready Monday, 06 February 2012 . Death by Marketing Automation.
HubSpot’s Conversion Goal
Mike Volpe & HubSpot’s Importance in the Industry – New
Partnerships
Announced March 9, 2011 – Google, Sequioa Capital, Salesforce.com
Mike Volpe & HubSpot’s Importance in the in the Marketing
Landscape• HubSpot announced a $32 million investment • Groundbreaking for the small business marketing automation
landscape.
Source: David Raab of Raab Associates Inc. & VP of Left Brain DGA
Clients not Revenue
Approx 25% B2B Marketing Automation Market Share
Competitors:Infusion SoftOffice Auto PilotEloquaMarketoGeniusPardotManticoreNeolane
HubSpot’s #2 & #33
2010
Mike Volpe Stands Out Promoted from VP of Marketing to Chief Marketing Officer
in May 2011.
Under Volpes’ leadership HubSpot has stood out from the crowd in the industry. HubSpot’s lead generation and branding strategy through
inbound marketing, including blogging, search engine optimization (SEO), video marketing, and social media.
Volpe and Hubspot have won over 30 awards Have been featured in over 20 marketing and business books
including Harvard Business School case study "HubSpot: Marketing and Web 2.0".
Volpe is a cutting-edge B2B inbound marketer who Is one of the 10 most popular CMOs on Twitter, and blogs
frequently.
HubSpot Stands Out – Thanks to M. VolpeHubSpot is a top brand in the social marketing industry:
the largest social media presence for any B2B software company
won many awards for marketing
generated over 600,000 YouTube views
built one of the top 10 marketing blogs
has created a robust online community that loves HubSpot
HubSpot's marketing practices have been featured in over 20 different business and marketing books
Death by Marketing Automation
Volpe’s Social Marketing
& Digital Reach
..................................
Today Volpe is a Media Expert Contributor
& Speaker
Mike Volpe Press Quotes/Notables
January 25, 2012 - Volpe was selected as a Top Marketer to Watch in 2012 by Focus.(pdf)
March 9, 2009 The New York Times interviewed Volpe for a story what twitter apps are used via phone HubSpot also runs Twitter Grader – site that determines
your influence on Twitter
July 17, 2009 - National Public Radio (WBUR) interviewed Volpe for the story “Mass. Labor Pools May Be Crowded, But They're Not Always Deep” – One of the few companies still growing during a recession. Mp3 Interview -www
.wbur.org/2009/07/17/mass-labor-shortage/player
Where is Mike Volpe Now?Expert Contributor . Marketing Speaker . Consultant
(MikeVolpe.com) . Podcast
Mike Volpe says, “I’m a Professional Marketer not a Professional
Speaker”
Volpe’s speaker focus includes: Internet Marketing Social Media Marketing Search Engine Optimization (SEO) Blogging for Business Improving Website Conversions Video Marketing Lead Generation and related topics
The Death of Marketing Automation
CONTACT INFORMATION FOR MIKE VOLPE
www.mikevolpe.com
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