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MARKETPLACE : The Partner ChannelCountry OnBoarding ROADMAP & Support planMain steps to launch the project
2012
V01 . Confidential document : Internal use only
Our objectives are :
BRING EXPERTISE and VISION 360 ° • Plan, execute and coordinate successful country
deployments• Support countries / regions with training, tools and
methodology to enable change, raise competences within the organisation
• Define organisation, targets and KPI’s• Continuous improvement : test, learn and adapt to
local context and needs• anticipate go live with the right profiles / visibility
V01 . Confidential document : Internal use only
Our team is :
2 + 1 ROLL OUT MANAGERPLURI-DISCIPLINAR PROFILES with HIGH MOBILITY
+ DOMAIN LEADS SUPPORT• 1 Supply chain lead• 1 IT Lead + 1 Navision lead + 1 Hybris Architect• 1 Legal central lead• 1 financial central lead • 1 compliance lead• 1 Product content manager• 2 business analysts• 1 eMarketing consultant• SEO / ANALYTICS / CONTENT support • Hybris training support
Onboarding STEPS
Project onboarding : An iterative, step by step approach
V01 . Confidential document : Internal use only
Phase 0
Phase 1Preparation
phase
Phase 2Rollout
Phase 3Pre & post
launch
Ready to integrate the onboarding
Ready to Go Live
Step 0 Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7
The country take the lead with the support of CampusThis is a generic roadmap, each onboarding plan is unique
1 step = 1 month
Phase 0 : COMMITMENTIn order to start a local project in good conditions, fundamentals have to be
shared and validated between central & the GM prior to the induction session. This is a half day / one day session, depending on the complextity, the level of
understanding and the scope (POS / VET )
Phase 1 : PREPARATIONBefore starting the deployment of the country, few concretes task must be
initialize : With this work, the rollout will take place with an existing platform and help the country to engage people.
Phase 2 : ROLLOUTSeveral month of onboarding, with an iterative, step by step approach, central roll out manager + domain experts will follow and support the country going
through all the identified tasks
Phase 3 : PRE & POST LAUNCH Launch and post launch are critical steps, central team and local follow a day by
day plan to ensure a smooth launch
Phase 4RUN
GO LIVE
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
STARTSTEP 0
1 Step = 1 month
Phase 0Phase 1
Preparation phasePhase 2Rollout
Phase 3Pre & post launch
Phase 4RUN
Phase 0 : Commitment to get ready to start the MKP Program in good conditions
• Commitment Check-list– Business model (Portal or
merchant, VET / POS)– Resources involved on the
project (Orga, Budget)– Macro-plan defined
• Who – The check-list is validated
by Country (GM) and Campus
V01 . Confidential document : Internal use only
Phase 0
Phase 1 : Preparation phaseEase the process of onboarding
• Preparation of all the technical stuff before starting the rollout– 1 day session to explain the preparation
phase• Rollout process (roles & step)• Domain presentation• Preparation task to do• Point of contact for each domain• 1st agenda with Milestones
– 2 months to complain the preparation tasks
– Phase follow-up• Bi monthly alignment + follow up between country lead & roll
out manager
V01 . Confidential document : Internal use only
Phase 1Preparation phase
Phase 1 : Detailed tasks to achieveDomain Actions Details Country
(Day)Campus (Day)
IT PLATFORM INITIALIZATION • Country MKP platform initialisation • Default Product catalog import
0 5
IT INTERFACES • Specify & Realize the order Interfaces (MKP > Minos) and order status (Minos > MKP)
• Interface of price will come later
Project Management
HYBRIS TRAINING & PLATFORM TEST
• Training Admin + Project Lead (roll out manager / on site) • Platform test and play with features, first feedback (rapport
d’étonnement)
6 2
Content PRODUCT CONTENT • Explain the translation process (webex)• ICD content update• Integration of product in MKP
4 1
Content COMM CONTENT • Translation by the country• Content Integration
10 2
Business & sales
BUSINESS PLAN AND SALES TARGET
• Reading + Campus webex• Business plan initialization • Feedback
3 0
Project Management
SHARE & LEARN > PARTICIPATION TO A ROLL OUT STEP IN A COUNTRY
• 1 or 2 participation to a country roll out session / UAT session. (on site ) • 1 or 2 participation to weekly alignement sessions (webex or call)• Country feedback
3 3
Supply chain SUPPLY CHAIN PREPARATION • Read supply chain impact + shipping costs estimation (1st draft benchmark)
• 1st feedback with questions• Read RFQ• Call with central lead + roll out manager (or webex)to answer questions
3 1,5
Finance FINANCE PREPARATION • Read document • 1st feedback with questions• Call with central lead + roll out manager (or webex)to answer questions
3 1,5
Phase 1Preparation phase
The « Must have » to go on phase 2 ?
• catalogue produit, plateforme localisée, chef de projet local, navision
V01 . Confidential document : Internal use only
Phase 2 : Rollout
• Step 3– Deep dive session
• 2 days of presentation of the strategic goals of the Marketplace
– Validation of the preparation phase– Presentation & training of the platform– Planning, tasks, roles & workload for implementation– Partner Round table + commercial argumentation
• Step 3 to 6 : Rollout– Supply chain implementation– Business & Sales– Financial flows & cost breakdown– Marketing & communication plan– IT implementation– Legal agreement– Content initialization– Project management
V01 . Confidential document : Internal use only
Phase 2Rollout
Phase 2 : Detailed job to do
Supply chain implementation
Business & sales
Financial process definition
Marketing & communication
It implementation
Legal affairs
Content initialization
Project management
ERP -> WMS processShipping cost and method Select shipping & hotline partner Training DC, Shipping
partner & hotline
Financial flow specification IT implementation
(Navision..) Testing Training
Promotion / e-marketing / KPI
training
Marketing & Comm plan definition, promo plan, loyalty
progKPI definition
Marketing & Comm plan initialization
(promo, merch…)
Interface & change request
specification
IT dev (Interface, MKP change, local
ERP)Interfaces Testing
Legal conditions adaptation Legal content finalizationLegal conditions validation
Testing / validationFinalization of the translation
Project plan follow-up,Internal communication and engagement of the all team Coordination between central & local team & reporting
Training session plan
Partner argumentation
finalization
Market deployment plan
(Vet, Pos, Localization…)
Partner round tablePartner
argumentation preparation
Phase 2Rollout
Final testing : User Acceptance Test
Step 4 Step 5 Step 6Step 3
Phase 2 : Detailed job to do
Supply chain implementation
Business & sales
Financial process definition
Marketing & communication
It implementation
Legal affairs
Content initialization
Project management
ERP -> WMS processShipping cost and method Select shipping & hotline partner Training DC, Shipping
partner & hotline
Financial flow specification
IT implementation (Navision..) Testing Training
Promotion / e-marketing / KPI
training
Marketing & Comm plan definition, promo plan, loyalty
progKPI definition
Marketing & Comm plan initialization (promo, merch…)
Interface & change request
specification
IT dev (Interface, MKP change, local
ERP)Interfaces Testing
Legal conditions adaptation Legal content finalizationLegal conditions validation
Testing / validationFinalization of the translation
Project plan follow-up,Internal communication and engagement of the all team Coordination between central & local team & reporting
Training session plan
Partner argumentation
finalization
Market deployment plan (Vet, Pos, Localization…)
Partner round tablePartner
argumentation preparation
Phase 2Rollout
Final testing : User Acceptance Test
Step 4 Step 5 Step 6Step 3
Phase 3 : Pre & post launch
Central (md) 12
Country (md) 25
• 1. Checklist to launch (2 weeks before go live)– Validation that all is ready : Promo, merch,
comm, IT, content, training..• 2. Go-Live• 3. Pilot phase (Until 1 month Go live)
– « High level » of support– Tracking -> reporting– Debug and change request
• 4. Ramp up– Make the MKP bigger (more partner,
traffic…)
Phase 3Pre & post launch
Phase 4 : RUN
Central (md) 12
Country (md) 25
• Marketplace exploitation– Digital marketing strategy and plan, KPI’s– Service level agreement– Country support for each domains
• Activity follow-up– Analytics : sales, traffic, campaigns– Sales targets– Best practices– ROI
Phase 3Pre & post launch
Roles and responsibilities
Central Domain Leader
Country Domain Leader
Country project leader
Rollout manager
• Coordinate internal roll out plan • Align locally & central with marketing,
communication, logistics, business & management teams
• Engage the chosen local business model• Define KPI and track performance
• Implement the marketplace in his domain
• Support the country in his domain• Give feedback to improve the
marketplace & onboarding plan
• Define & follow the project Onboarding• Support the country on the rollout program• Capitalize & Industrialize the deployment
• Support the country in his domain• Give the main orientation on the way to
implement the marketplace• Insure the coherence between countries
Country GM• Validate of the program integration• Assign the local resources• Validate the Business model
Central Business Owner • Validate the integration of the country in
the program• Validate the roadmap of the MKP• Assign central resources for the rollout
Project onboarding : An iterative, step by step approach
V01 . Confidential document : Internal use only
Phase 1Preparation
Phase 2Rollout
Phase 3Pre & post
launch
Step 0 Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7
Country GM
Country Project leader
Country Domain leaders
Central Business owner
Rollout Manager
Central domain leader
Strongly involved Involved Weakly Involved
Phase 0
Phase 4RUN
BEST IN CLASS TOOLS & EXPERT CONTRIBUTION
ECOMMERCE TOOLS & INTEGRATION
DOMAIN EXPERTS
Internal use only confidential
Tools and methodology
V01 . Confidential document : Internal use only
SOSTAC
RACE
1 | REACH
2 | ACT
3 |CONVERT
4 | ENGAGE
Support plan• Connect on MyBuzz to have all documentation
– http://mybuzz.extranet.royalcanin.org/Marketplace-the-Partner-Channel/Marketplace-Document-area
V01 . Confidential document : Internal use only
Filter per domain
Video to understand in 2 minutes the MKP
Test your knowledge
Support plan for 2013
• List domains with on site / distance support from domain leads / partners
• Training capacity : emarketing, Hybris, PIM implementation, analytics, finance, legal
V01 . Confidential document : Internal use only
Feedback Process
• At the end of each step, please, give us your feedback to improve the rollout process for the next step and for the other country.
V01 . Confidential document : Internal use only
http://www.surveymonkey.com/s/MSB7KSK
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
eRETAILING PROGRAM ROADMAP 2012
New Project
POS MODEL
SPAIN GO LIVE
GERMANY GO LIVE
V1.2 POS + VET
V2.0 POS + VET
RELEASE GO LIVE
eRSC BANNER FACTORY
3D KIBBLES
MYBUZZ UPDATE
ONBOARDING
POS MODEL
CANADA KICK OFF
POS MODEL
FRANCE STEP 2/8
VET MODEL
Evaluation
PORTAL MODEL
UK GO LIVE
Thank you
V01 . Confidential document : Internal use only
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