Museums and I.C.V

happyhappy

happyhappy

not menot me

1. Name: James G. Leventhal

2. Title: Director of Development and Marketing

3. Organization: Judah L. Magnes Museum

4. Background: Working in museums since I was 16

5. Experience: Educator, guide, collections management, technology, project management, fundraising, public relations, marketing, security, visitor services, major donor and board relations

6. Education: MA and MBA

7. Notes: Jack of all trades and master of none…

Development as seeing Development as seeing relationships.relationships.

An enthusiast. A An enthusiast. A generalist. An evangelist.generalist. An evangelist.

1. Introduction

2. Aphorisms *

3. A Little Organizational Psychology

4. Three Examples

A. The Metropolitan Museum of Art: Way Done

B. Magnes: Done

C. Western Museums Association: Doing

5. What?!

(* - a terse formulation of a truth or sentiment; pithy - “tersely cogent”)

Development consists of those often subtle, frequently intangible, and not immediately measurable acts which draw donors and volunteers closer to the organization into an understanding of shared values. (1997: 15)

The poetry of The poetry of processprocess

The beauty of The beauty of bureaucracybureaucracy

It is the process, not the It is the process, not the attainment, wherein lies the value. attainment, wherein lies the value.

Distributed energies and Distributed energies and empowerment win the day.empowerment win the day.

Life is a continual process of Life is a continual process of dying balanced by passion and dying balanced by passion and documentation.documentation.

I sing the body electric.I sing the body electric.

Empower end user in

development and

membership offices

Increase profile of prospecting and

development efforts throughout membership and fundraising cycle

Get approval to move from

mainframe to client/server

Improve membership

access to increase

freedom and profile

Provide empowerment for

younger staff, increasing

retention and greater

“ownership”

Everyone has access.

Everyone’s a researcher.

The Metropolitan Museum of Art Dev e lop men t Mem bershi p Sys tem Mainframe to Client-S erver 2001 -2002

Systems are all about Systems are all about people.people.

collections = objects.collections = objects.

objects = people.objects = people.

Hire New Staff and

Management

Integrate into

exhibiti ons

Deve lop col le ctions wo rk

plan and rais e funds fro m Board

and vo lunteer s (~750K)

Launch Social

Networking Too ls

Ge t na tional attentio n to

increa s e interna l pride and ex ternal per c ep tion

Trans form Muse um

www.magnes.org Judah L. Magnes Museum Digi tization to Trans formation 2004 -2009

Definition Impetus Strategic ContextStructural Context

Corporate Management Monitoring Authoring Rationalizing (Selecting)Structuring (Selecting)

New Venture Development Management

Coaching StewardshipStrategic Building

(Organizational Championing)

Delineating (Organizational Championing)

Negotiating

Group Leader Venture Manager

Technical and Need Linking (Product

Championing)

Strategic Forcing (Product

Championing)

Gatekeeping Idea Generating Bootlegging Questioning

Levels

Core Processes Overlaying ProcessesBurgelman's Process Model of Internal Corporate Venturing (ICV)

Launch blog, facebook pages

and LinkedIn group

Convince others to

participate and see

value

Write Technology

Strategy memo articulating goals and objectives

Engage a pool of volunteers and make blog self-

perpetuating through shared

authorship

Increase volunteerism

Promote the heck out of it

through channels and

networks

WESTERN MUSEUMS ASSOCIATION The Mo ve On-line 2009

More Video in Future

• Here now– Everyone’s got a video camera– Cisco bought Flip Phone

• More orality• More banality• Convergence• “streaming”• Tagging essential for storage, retrieval, relevance• Web4 - where, when, who, what

• More direct connect• Everyware• Blurring lines: real time, alternative reality, memory

Me(s)

1. http://loveitallabove.blogspot.com/

2. http://www.linkedin.com/in/jamesgleventhal

3. http://www.facebook.com/james.g.leventhal?ref=profile

4. http://twitter.com/jamesgleventhal

5. http://www.flickr.com/photos/jamesgleventhal/

6. Google wave at jamesgleventhal@googlewave.com