Naked B2B Sales & Marketing - Back to Basics

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NAKED B2B SALES & MARKETINGAlan O’Rourke

Marketing Director | WorkCompass.com

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Profile and history

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Contributing member of society

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Marketing

Beautifully SimpleEmail Marketing

ALL JUST

$9

Sign up in just 30 seconds at www.toddle.ie

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SearchFacelift near London

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More Whubble at WorkCompass.com/tag/whubble/

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New website

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Fremium Pay per lead Enterprise sales

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Back to basics...again!

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Our sales & marketing plan

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Inbound (nets)

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Write oncePublish everywhere / way

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One month - Micro marketing plan• Publish ebook• Email subscribers (Ask to share)• PPC promotions• Tweet quotes from ebook daily x2• Weekly blog post excerpts• Linkedin groups• Use content to answer questions on Quora• Track mentions and questions• Share on doc sites• Post images under Creative Commons• Press release• Do webinar• Post presentation on slideshare• Post recording on Youtube

Report resultsSubscribeYour email

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Most shared contentQuicksprout screenshot

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Inbound is damn slowPic of gold or racing snail

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Outbound (spears)

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Prospecting flow

Web scrape Data cleaning CRM Prospecting Message Call

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Web scraping

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Web scraping

$100 leads 8 hours 0.25 per lead

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Data cleaningBriteverify screenshot

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CRM

HELLOMY NAME IS

You killed my father...Inigo Montoya

PREPARE TO DIE!

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Prospecting messageExample scripts:

http://blog.close.io/outbound-sales-book

http://breakthroughemail.com

http://www.getsidekick.com/crm-ready-sales-email-templates

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Prospecting message

Original target Managing Director, 50-200, UK and Ireland.

Sent Bounces Open rate Unsubscribes Abuse complaint Interested870 13.58% 33.29% 3.13% 0% 1.57%

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Call

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Prospecting message v10 (3 months later)

Original target Managing Director, 50-200, UK and Ireland.

Sent Bounces Open rate Unsubscribes Abuse complaint Interested870 13.58% 33.29% 3.13% 0% 1.57%

Targeting CEO, CFO, MD, COO, HR, 200+, UK and Ireland and interested in the subject.

Sent Bounces Open rate Unsubscribes Abuse complaint Interested100 3% 66% 1% 0% 26%

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Goal

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Thank youAlan O’Rourke

Marketing Director | WorkCompass.com

@alanorourke Linkedin.com/in/spoiltchild alan@spoiltchild.com