Negotiating contracts as user experiences - WIAD Rome 2016

N E G O T I AT I N G C O N T R A C T S A S U S E R E X P E R I E N C E S

J A C O P O R O M E I - W I A D R O M E 2 0 1 6

@ J A C O P O R O M E I

S P L I T T I N G O R A N G E S

A L I F E B O AT ?W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?

S A I L I N G B O AT ?W H A T D O Y O U R C O N T R A C T S F E E L L I K E ?

W O R K A R O U N DW H A T I S A B A D E X P E R I E N C E ?

C O N T R A C T S A R E C O N S T R A I N T S F O R Y O U R N E X T C O L L A B O R AT I O N S T O R Y

R A Y M O N D Q U E N E A U & 9 9 W A Y S T O T E L L T H E ‘ S A M E ’ S T O R Y

A M E T H O DH A R VA R D N E G O T I A T I O N P R O J E C T

I N T E R E S T S , N O T P O S I T I O N S .

Business NeedsTake the brief and identify the end-goal of the project in business terms.

Credits: @folletto

Credits: @folletto

H A R D O N P R O B L E M , S O F T O N P E O P L E .

– A L B E R T O M U C I G N AT ( W E L L … M AY B E A . C O O P E R )

“There is no average user.”

– D AV I D E ‘ F O L L E T T O ’ C A S A L I

“A design that doesn’t get used is a failed design by definition.”

D E V E L O P O P T I O N S F O R M U T U A L B E N E F I T

Y O U D E S I G N C O N T R A C T SN O E A R LY C O M M I T M E N T

Users Business❤

Stakeholder Stakeholder❤

Stake

holder

Stake

holderStakeholder

Stakeholder

Stak

eho

lder

Stak

eho

lder

I N S I S T O N O B J E C T I V E C R I T E R I A

H E R B C O H E N ’ S C H E C K L I S T

• Establish trust

• Obtain information

• Meet his needs

• Use his ideas

• Transform relationship to collaboration

• Take moderate risk

• Get his help

S P L … S H A R I N G O R A N G E S

G E T T R U S T E D A S S O O N A S Y O U C A N

do

observe

think

dotL OOP

The Dot Loop, the simplest process possible (2010) Credits: @folletto

– J O H N H A G E L I I I

“Abandon stocks, embrace flows”

T R U S T M U S T F L O W

B E H I G H O N O X Y T O C I NT H E B E S T E X P E R I E N C E

T H A N K Y O U

@ J A C O P O R O M E I

C R E D I T S

• Davide ‘Folletto’ Casali - @folletto

• https://pixabay.com/en/orange-food-juicy-fruit-188082

• https://www.flickr.com/photos/canorus/3051289707

• http://mangiarebuono.it/wp-content/uploads/2013/09/Fotolia_40283450_Subscription_Monthly_M.jpg

• https://www.flickr.com/photos/viatorius/5902690058/

• http://dthsg.com/what-is-design-thinking/

• http://blog.sendblaster.com/2014/08/07/top-key-performance-indicators-kpis-for-email-marketing/