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73% of journalists visit corporate websites to find information. However, many fail to provide the information journalists are looking for. 43% of journalists can't find a company's newsroom. 54% can't find a company's media contacts. 56% can't find press materials of interest. This is a big problem for organizations looking to built brand awareness through the media. William Mills Agency, the leading financial PR firm, recommends nine things that every B2B organization must have on its website.
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9 Things Every B2B Organization’s Online Newsroom Must Have
What we know…
73% of Journalists Visit Corporate Web Sites to Find Information, but…
43% can’t find a newsroom
53% can’t find media contacts
56% can’t find press materials of interest
There are 9 Things That Belong In Every Online Newsroom…
1. Case Studies
Because without witnesses, it can be difficult to convince others that your solution does what you say it does.
2. Events
Media and prospects need to know where you are if you want them to find you.
3. ExecutiveBiographiesMedia need information to validate your qualifications in order to value and include your opinions in their work.
4. Executive Photography
Don’t do it yourself!
Hire a professional photographer to take the photo that will be broadcast to thousands of readers or viewers and live forever in print and online.
5. Media Contacts
Have direct contact information for your media relations representatives prominently listed for quick access by the media.
6. Media Coverage
As with case studies, third-party validation of your company’s solutions speaks volumes.
7. Press Kit
Company information should be up-to-date and cater to media preferences in formatting and content
“Just the Facts”
8. News Releases
By definition… “News” is “New”
This section should always be kept up to date and anything older than 12 months should be archived.
9. RSS Feeds
Help those that are important to your success more easily stay up to date on your
company’s news
A good online newsroom should be a visually
engaging, content-rich source of timely, relevant
information about your company and your
industry.
When it all comes together, it’s a beautiful thing…
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