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We have arrived at the edge of the adaptive range of our industrial world. At the edge, because that world, our world is being overwhelmed by a trilemma of social, organisational and economic complexity. We are in transit from a linear world to a non-linear one. Non-linear because it is for all of us socially, organisationally and economically ambiguous, confusing and worrying. Consequently we are faced with an increasingly pressing and urgent problem, WHAT COMES NEXT? And also we are therefore presented with a design challenge: HOW do we create better societies, more able organisations and, more vibrant and equitable economies relevant to the world we live in today? No Straight Lines presents a new logic/literacy and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.NSL argues we now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane, through the tools, capabilities, language and processes at our fingertips.
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Making sense of our non-linear world for Grey EMEA
@alansmlxl
Amazon link: http://ht.ly/8CJGm
This presentation is based upon the book available at Amazon
A non-linear, ambiguous, complex world.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Me, We. Jung re-wired for the 21st Century
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Me We” Ali’s shortest poem
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“I” Needs “We”
to truly be “I”
carl jung
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Communication? | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Communion | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Folk culture
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
[Communion]
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Identity created by storytelling / narrative making / culture
http://www.(lickr.com/photos/nathaninsandiego/2723981272/
Fan fiction
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
2005 YouTube
36 hours video every 60 secs of every day
Facebook A congregation of 800 million
Myspace Destroyed by News Corp
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
POWER
Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,
state, government, society, commerce
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Q: did the Catholic church see Gutenberg coming?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power
A technological revolution…
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
…or, a social one? | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
What does technology
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Want?
OPPORTUNITY FREEDOM
EMPOWERMENT MUTUALISM DIVERSITY
EFFICIENCY INDEPENDENCE
BEAUTY
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
the Human-OS | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Participatory culture
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
“Drift towards mutualism is moving towards an old dream: to maximise both individual autonomy and the power of people working together”.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
A connective communications
membrane wrapping itself around
the earth
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Crafting a new economic and organisational world
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Refined data the black gold of the 21st Century
Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Recommendation engine, usage based, data fed
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Mass customisation
Curation of content, packaging of content, filtering and sense making
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Ubiquity = Everywhere
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Openness | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
is resilience
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402 Networked solutions = new frameworks
The only way of discovering the limits of the possible is to venture a little way past them into the impossible
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Faced with certain commercial death how do we discover a new sustaining business model?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
By enabling our customers to constantly co-create the future of our company, meaning we co-create better products, services, and increase revenues.
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Co-evolved customers, Co-evolved business model
Co-evolved organisational model
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
1. Having the wisdom to recognize old model of commerce was broken
2. Having the courage to explore new and emergent means by which to create a new sustainable business
3. Deep listening – ability to critically appraise
4. Recognising the important patterns in co-creation and how they could have real benefits for R&D, organizational capability, commercial models and marketing
5. Evolution to a new economic / social / organizational model
6. Marketing meets R&D
Why is LEGO relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
How do we create a business that sells fashion without the need for retail stores, and all the associated costs?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Mobile enabled commerce | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Designing for time zone needs
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
stretching and blending time
Activities during the day, but most product purchases between
10pm and 2am
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
45% response rate €83m revenues in 2008
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
1. Business as a platform
2. Business as an eco-system
3. Blended reality
4. Data – designing with data
5. Mass customisation = shopping satisfaction.
6. Participatory cultures
7. Need to belong to tribes: self-expression, self-esteem,
fashion knowledge, peer group recognition,
8. Value is created not only in the purchase of goods it is co-created by the Girlswalker community.
9. 4C’s: commerce, culture, community, connectivity
Why is GIRLSWALKER relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
1. Traditional fashion retailers believed the founder of Girlswalker would never make a single yen from trying to sell fashion in this way.
2. Dangers of fixed orthodoxies that mean organizations cannot see new opportunities – they stay ambiguous.
Why is GIRLSWALKER relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
How do we create a business that designs and sells T-shirts globally with no cash?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Deconstructing organisation
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
1. Entrepreneurialism
2. Running *Lean* to be adaptive
3. The company as a community
4. Designing for the HumanOS – identity / trust / belonging
5. Co-creation + experience
6. The gamefication of cooperation
7. 4C’s: commerce, culture, community, connectivity
8. Market as a global marketplace (economy of scope)
9. Revenue sharing
Why is THREADLESS relevant to you?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
How do we find the best possible solution to our challenging problem?
| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
Deeply understand the opportunities: social / organisational / economic paradigm
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Disrupt yourself before someone does it to you
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for participation, or Read/Write
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for economies of scope
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for the intention economy
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for data + linked economics
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for deeper engagement
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for personalisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for customisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for communities of interest
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for blended reality
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for service
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
ALAN is described as a charismatic visionary who has a firm grasp of the significant and disruptive trends which are currently reshaping our world. Through his most recent project No Straight Lines: making sense of our non-linear world, he interprets these complex themes into their most salient points, taking concepts from various sources and detecting the previously hidden relationship between them. With his unique insight, Alan enables organizations and companies to address the challenges we now face to develop transformational and winning ways for ‘what next’ practically looks like.
He is the founder of the innovation consultancy firm SMLXL and co-author of “Communities Dominate Brands”: in which he coined the phrase ‘engagement marketing’ and explored the significant implications for business and organisations of living in a wired-up, networked, socially orientated world.
He sits on the “board of inspiration” at the Dutch Think Tank Freedom Lab. He acts as “Head of Vision” for the worlds first venture fund funded by a global community – Grow Venture Community. He is a visiting lecturer at the Cambridge University Judge Business School, and at the Oxford University Saïd Business School including Exec Ed programs. Alan is a Fellow of the Royal Society of Arts and an advisor to the Pleasance Trust (Edinburgh Fringe Festival).
alanm@smlxtralarge.com
@alansmlxl
www.no-straight-lines.com
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