Nonprofit fundraising - Harlem Arts Alliance

HARLEM ARTS ALLIANCE

2/9/11Fundraising and Marketing for

Small Nonprofits

Hans Hageman & Associates, LLC

The Team

Yaromil Fong-OlivaresBernadette HagemanHans Hageman

The Basics

Website/Blog Thank You Direct Mail Email Story

Program-Based Marketing

Print advertising Email blasts Postcards, flyers

1,000 True Fans vs.

Pareto Principle

The 80/20 Rule

G.R.O.W.

Goal – What is the objective?Reality Check – Objectively, how do things stand now?Options – What are the potential solutions?Will – What WILL you do? When are you going to do it? What are the obstacles?

People give from emotion and justify …

with logic

Social Media

Use It For What??

It’s a courtship

Funders and…

Donor Satisfaction

Donors/Volunteers•Net promoter score•Testimonials•Campaign naming•Video•Handwritten notes•Storybank•Donors as Fundraisers•Online “thank you”program•Crowd source “perfect fundraising appeal”•Feature in newsletter

MediaTools

Mashable

Hootsuite

Google AlertsH

ub

spot

Gra

der

Homebase TitlesKeywordsLinksContentMeta tags

Google Analytics

Twitter

Listen twice as much as talkWho is hot in your space?What are people saying about you?CollaborateMake sure you engage !

Facebook

Make it a “PAGE” and not “GROUP” Get Vanity URL “Like” button on website Balance “brand” and people Update daily

Include news in your field

Direct Mail

Prepare•Distinguishing feature of theorganization•Industry scan•Organizational challenges•Digital media audit

Tell Your Story

Odds and Ends

Flash Mobs QR Codes AWeber/MadMimi EventBrite Groupon HARO Facebook & Google Places Donor Segmentation

http://BoomerRonin.comhttp://HansHageman.com

hans@hanshageman.com877-711-9086 x803