View
946
Download
0
Category
Preview:
DESCRIPTION
Citation preview
Abercrombie & Fitch« The Casual
Luxury »
Adrien de MARNIX
Clément CURTIL
Marie KANIUS
Michael BRETHES
Arnaud BUCAILLE
CONTENTS
History Company Facts Stock Performance
Products Markets SWOT Analysis Conclusion Sources
History
1892: Abercrombie was founded
1904: The name changed
1913: A&F became the first store in New York
1928: Ezra Fitch retired
1996: Stock Exchange
2008-2009: Milan and Tokyo
2011 : Paris
Company Facts Sector/Industry : Services / Fashion Retail
Headquarter : New Albany , OHIO 43054
Stock symbol / Ticker symbol : ANF
Company slogan / motto : Casual luxury
Number of employees : 10 , 000 ( 2008 )
Turnover : $ 3.5 billion
The ANF’s turnover evolution
1998 2000 2002 2004 2006 2007 20080
500
1000
1500
2000
2500
3000
3500
4000
Turnover
Crisis
Stock performance
The products
The 3 main products- Sweats A&F- T-shirts A&F- Polo A&F
Development : since 2007 in Europe
Innovations : Hollister, the perfume
Patents : Name, logo and all the legislation.
Markets
A&F does business in - United States - Canada- United Kingdom- Italy- Japan
Direct competitors : - American Eagle (AEO)- GAP (GPS)- J Crew (JCG)
3.5
14.04
2.921.51
Revenues in $billion
ANFGPSAEOJCG
• Solid Financial position• Effective Marketing Strategy• Strong market position• Strong brand equity• Good reputation
• Grow online/e-commerce business• Growth of the industry of operations• Emerging markets growth• Expand product/service lines
• High cost structure• Over priced• Limited customer base
• Competition from other apparel players• Cyclical economic changes• Economic slowdown• Rising costs of raw materials, commodity prices
OPPORTUNITIES
STRENGTHS
WEAKNESSES THREATS
SWOT
Business strategy Long-term recommendations Open a discount clothing store Invest in overseas expansion (Australia…) Expand the online shopping
Short-term recommendations Sponsor college events Review the choice of magazines where A&F
places ads
Sources http://en.wikipedia.org/wiki/Abercrom
bie_&_Fitch#History http://www.abercrombie.com/webapp
/wcs/stores/servlet/home_11203_10901_-1
http://finance.yahoo.com/q?s=ANF
Recommended