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BOARD OF
GOVERNORS
FUELING A WORLD OF OPPORTUNITY
Our Governors
• A community of supporters who
are committed to Opportunity
International and those we serve
• Support us with a minimum
gift of $5,000 annually
• Serve as trailblazers for our work
to personal and professional
networks
2 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Donor Cultivation Best Practices
• Streamline communication
• Increasingly personalize and tailor treatment based on levels of
commitment and interest
• Connect emotionally and reinforce impact with metrics
• Provide opportunity for interactive engagement
• Leverage your greatest asset by engaging donors to become
ambassadors for your cause
3 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
2013 Focus:
More Personalized Donor Experience
Current Treatment:
• Invitation to join linked to
$5,000+ level and perceived
obligations of “Board”
• All Governors receive the same
level of treatment regardless of
giving levels
Updated Treatment:
• No longer “Board” of Governor
• Any donor giving $5,000+ annually
will be invited to receive
Governor treatment
• Presented with ways to engage
• Treatment increasingly
personalized as giving increases
• Stronger link to client impact
• Improved donor experience for
retention and growth
4 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Streamline Communication and Cultivation
One Team across Donor Experience, Annual Giving, and Online
Moving From Silos to Unified Processes
Separate Communication to Coordinated Communication
Clear and Efficient Donor Cultivation
5 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
ENHANCE DONOR EXPERIENCE
6 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Profile for Tailored Experience, Increased Relevance
• Identify key areas of interest, such as region,
business, gender
• Deliver customized communication based
on interest, desired frequency and
preferred channel
• Acknowledge priority relationships and
establish relevant recognition programs
7 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Deliver Impact Through Authentic Connections
• Connect through multiple
points of engagement for
donors and clients
• Deliver „you over there‟ and
„hand-to-hand‟ experiences
• Focus on quality over quantity
• Monitor and measure success
through annual impact study
and analysis
8 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
ENLIST GOVERNORS FOR
BOLD GROWTH AND GREATER IMPACT
9 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Elite Circle of Outreach
Enlist High Value Donors as Trailblazer Governors
Criteria:
• $10K+ donors with capacity to give $100K each
• Look to Board, Governors, Ambassadors first
• Have network/willing to actively recruit friends
Goals:
• Target 25 to raise $2.5 million
• Recruit 10 friends each with a minimum capacity of $25K
10 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Leverage Corporate Connections
• Identify and enlist corporate connections to fulfill and add
to funding pipeline
• Leverage relationships – Board, Governors, Ambassadors
first
• Target Audience:
– C-suite introductions
– Fortune 500 Companies
11 | BOARD OF GOVERNERS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Speakers Bureau
The right keynote speaker can make or break an event
• Meets defined goals and objectives of the event
• Customized to audience personality and demographic
• Inspirational personalities from diverse fields
– Foremost business minds from Fortune 500 companies
– Dynamic women leaders
– Subject Matter Experts and International Visitors– Authors, vanguard thought-leaders, celebrities and sports personalities
• High-profile Governors and Ambassadors
– Self select, willing and qualified– Media interviews and podium speaking opportunities– Support and speaking points provided as needed
12 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
CREATE PURPOSED EVENTS TO
DEEPEN CONNECTION
13 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
The Vicki Road ShowJuly 2013
• Houston
• Dallas
• Atlanta
• Charlotte
• Raleigh
• DC
Vicki goes on the road to share
the outcomes of the BCG work
with major donors in key markets.
• NYC
• St. Louis
• Minneapolis
• Silicon Valley
• Orange County
• Los Angeles
14 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Regional SummitsFall 2013
• Four Mini-summits
– Chicago, September 26
– Silicon Valley, October 9
– Atlanta, October 31
– Minneapolis, November 14
• 50 – 75 Governors and
prospects per market
• Consistent format – Lunch,breakouts, dinner and keynote
15 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
National Summit2014
• Major fundraising focus
• Designed to deepen commitment of our donors
– Inspirational
– Raise brand awareness
– Provide educational opportunities
• High-profile speakers
• 300 donors and new prospects
• 2-day, potentially Florida
16 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Customized Insight/Fundraising Trips
• Identify market need (e.g. education, agriculture)
• Establish fundraising goal
• Identify donor prospects with matching interest
• Target donors with higher capacity to give
• Use as opportunity for stretch giving
• Customize invitations
17 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
ROLL OUT CALL-TO-ACTION CAMPAIGNS
18 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Invest in OneYear-Round Strategy
Invest In One (Woman, Child, Family: Woman As Catalyst)One-To-One Investing In People And Potential For Better Futures
One Woman (Mother‟s Day)
One Child(Back-to-school)
One Family(Holiday)
In Progress Concept
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
EVERGREEN
PUSH PERIODS
19 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Calling Women to Action
The Women‟s Opportunity Network is a community of dynamic
women Trailblazers – including corporate leaders, entrepreneurs,
and philanthropists – who share a commitment to a sustainable
cycle of success for determined women everywhere.
20 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
WON Levels of Engagement
21 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
•Express interest in women‟s issues
Discoverers
•Give an annual gift of $150 to fund a loan
Supporters
• Give annual gift of $1,500 to fund a trust group
• Raise visibility of the cause at speaking engagements
• Host salon events & help open doors for corporate cause marketing
Champions
Developing our Community
22 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
• Thank you and intro message
• Education on client impact
• Profile for personalized involvement
Initial Engagement
• Spring Campaign ~ Invest in One, Honor Mom
• Fall Campaign ~ Invest in One Child
• Winter Campaign ~ Invest in One Family
Campaign Involvement
• Host salon events
• Local podiums and media
• Formation of personal network Trust Groups
Local Fundraising
Staying Connected
23 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Bi-monthly Emails
Educational spotlights
Videos on clients &
women’s issues
WON Landing Page
Interactive sharing
Member & client photo collage
w/their stories of inspiration
Women’s Opportunity Network Invest in One. Empower Many.
DEVELOP STREAMLINED
RECOGNITION STRATEGY
24 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Tiered Governor Engagement
Annual Giving Communication Education Recognition
$5,000-24,999 • Quarterly newsletters • Highlight videos w/stories from
field and link to additional resources
• Upselling to greater giving by highlighting benefits
• Quarterly SME webcasts• Online Library and Tools
• Social media• Briefing calls to give insights to
online efforts, media, mailings, & talking points
• Acknowledged in Annual Report & Online giving page
• Giving anniversary celebrated
$25K-99,999 +• Tie giving to specific impact
• Interest/engagement phone survey
• Live webcam and Skype Conversations
• Semi-annual CEO Report • Participate in follow-up call
+• Annual webinar w/global
leadership• Invitation to guest blog• Access leadership blog• Attend small group
webcasts/calls w/leadership
+• Personalized card & phone call
to celebrate giving anniversary• Recognition event with
leadership• Optional spotlight story
in newsletter
$100K+ +• Impact report on individual‟s
giving delivered by key leader
+• Personal investment
orientation/consultation
+• Recognition plaque in preferred
country bank
25 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Governor Archetypes
KARA
$15K DONOR
• Engaged online in push periods
• Active locally in WON
chapter• Tweets/Active blogger• Takes advantage of
quarterly webcast• Gets newsletter• Listed in our Annual
Report• Hosts small events
BOB
$50K DONOR
• Very focused on Agriculture
• Receives Impact
feedback• Engages his network as
Trailblazer• Speakers Bureau Thought
Leader• Enjoys CEO Webcasts
CAROL
$150K DONOR
• Enjoys CEO Webcasts
• Initiates HNW Trust Group• Gets Investment Advice• Meets with Execs,
Country CEOs on impact• Leads tailored Insight Trip• Leverages Corporate ties
26 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
CELEBRATING THE IMPACT
OF OPPORTUNITY
27 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Shared Vision. Shared Goals.
• Maintaining and [re]engaging current Governors
• Growing the community by migrating mid-level
donors to major – 25%
• Increasing impact of giving migrating intro-level
Governors up the pipeline – 20%
• Nurturing major donors ($25K+) to push them up
the pipeline – 12%
Enhance the Lives of Those We Serve By. . .
28 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
Next Steps
• Key Governor/Influencer consultations by new Governor Chair
• Pilot WON chapter model as Governor pipeline initiative/ATL
• Redesigned newsletter formatted, written, delivered
• Populate online library and resource center
• Activate Mini-Summits – Host committees, Save the Dates
• Identify Speakers Bureau candidates and podiums
• Focus on pipeline and upsell: Develop unified donor cultivation
29 | BOARD OF GOVERNORS | OPPORTUNITY INTERNATIONAL | MARCH 2013
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