OLA CAB MARKETING STRATEGY

Type PrivateIndustry TechnologyFounded 3 December 2010Founder Bhavish AggarwalHeadquarters Bangalore, Karnataka, IndiaKey people CEO Bhavish Aggarwal ; Ankit Bhati(CTO)Services Taxi, vehicles for hireOwner ANI Technologies Pvt LtdNumber of employees 7000 (2015)Slogan ChaloNikloWebsite https://www.olacabs.com/

INTRODUCTION

• Give heavy discounts • Provide festival discount.

i.e. Festival marketing• Do advertisement in big event

like ( IPL, worldcup)• Provide referral code • TV ADDS• Newspaper ADDS• Give OLA T-shirt• Low price• Youtube advertisement• SEARCH ENGINE MARKETING in google, yahoo, being

• Affiliate marketing• Apps advertisement• Organize big event• Ola Cash• Strong Social Media Optimization• Email marketing• Free Rides for New User• To provide free stationary, books and

other apparatus for the top performing students.

MARKETING STRATEGIES OF OLA

 By 2014, the company has expanded to a network of more than 200,000 cars across 85 cities. 

 Ola was valued at $5 billion as of September 2015.

In October 2014, Company claimed to have 80 percent of the taxi market share in India

Ola started more services such as Ola Cafe, Ola Store, Ola Shuttle, Ola Money and Ola Corporate

SUCCESS OF OLA

INVESTOR OF OLA

OLA COLLABORATES

THANKS ALL OF YOU