Omroep Brabant tv 2.0

TV 2.0Omroep Brabant

Vincent Everts

woensdag 4 november 2009

TV 2.0Omroep Brabant

Vincent Everts

Who isVincent Everts?

find, collect, publish

www.yubby.comwoensdag 4 november 2009

What are we going to talk about?

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?

Web1.0

How do we spend our time?

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

TV RadioInternet NewspapersMagazines

Radio & TV via internet

TV through

TV kijken via..

Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

IMPACT ON BUSINESS

DELL Case

Dell notebooks

E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

bron: thuiswinkel.org

ProductinformatieSocial toolswoensdag 4 november 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

kindle

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)

70 miljoen weblogs

120.000 nieuwe weblogs per dag

1,4 nieuwe blogs per seconde

3000-7000 nieuwe spam blogs

1.5 miljoen artikelen per dag, of

17 posts per seconde

Japanees #1 weblog taal (37%)

Engels #2 weblog taal (33%)

Chinees #3 weblog taal (8%)woensdag 4 november 2009

Blogs demografie

Bron: Technorati 2008woensdag 4 november 2009

Blogs demografie

Weblogs

Everyone blogs!woensdag 4 november 2009

RSSwoensdag 4 november 2009

RSS Readers

Email is broken

Communication 2.0

Why callvia computer?

It’spersonal!

The phenomenon

“What are you doing in 140 characters”

Customer service

Twittering during TV

High peaks = broadcast

Low peaks =rerun

Track viewers interest

When & howdo I use Twitter?

source: Twitstats.com of @vincentewoensdag 4 november 2009

It’s now mainstream!

tweetdeck

+ TV =Social TV?

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationwoensdag 4 november 2009

Revisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software

Web 2.0 Trend:Co-Creation

Social Networking

Internet goes mobile

Mobile internet is where internet was 5 years ago

New services:location, location, location

Mobiel internet

Impact of internet on TV!

The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

1,2 Mio1,5 Mio

BOOM"Platte" TV

Penetration of HD recorders (estimated)

HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%source: MAGNA

25% has HDTV & PVRwoensdag 4 november 2009

Connected devices

2009 2013

Connected devices will almost double in 4 years

source: Park Associates

Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

Tudou.com bigger YouTube

How big is video?

source: ComScore Feb 2009woensdag 4 november 2009

13,072,164,000 videos available

75.5% of internet audience viewed online video

312 minutes of video watched

on average

3.5 minutes average duration

of the video watched

How big is video?

source: ComScore Feb 2009woensdag 4 november 2009

Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006

TV can survive next toPVR & internet

But doesn’treceive undivided

attention...woensdag 4 november 2009

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

Embeds / WidgetsNBC.com

1 Billion full episodestreams in 2 years

43% via embeds & widgets

NBC.com

source: NewTeeVeewoensdag 4 november 2009

Watch it anywhereSamenvatting

Hele uitzending

Widgets

ClipsUpdates

If you don’t do it, someone else will...

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youwoensdag 4 november 2009

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

Produce your own TV

Lifestreaming

• Studio in a box

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

Lifestreaming

Life blogging with mobile without installation

HD Internetvideo

• Super quality

• Available in next 5 years everywhere

Click to play

Find, Collect, Publish

Find35+ sources (more on the way)

BlogworldInspiring example

Friends & profiles

+35 video sources

& more to follow!woensdag 4 november 2009

+35 video sources

& more to follow!woensdag 4 november 2009

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Elections 2.0

Obama Girl

Elections 2.0

Marketing

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

Omroep Brabant tv 2.0

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