Opera Mobile Advertising — November 2013

Opera Mobile Advertising

November 2013

260M+

Consumers use

Opera mobilebrowsers

180B+

Page views from

Opera mobilebrowsers

Opera mobile user base in 2013

Growing user base of 260M+

Continued strong growth on Android +300%

60 000

000

50 000

000

40 000

000

30 000

000

20 000

000

10 000

000

2011

2012

Opera new Android & iOS browsers

New Opera mobile browser for Android launched in May 2013

10M+ Android users

Opera Coast mobile browser for iOS launched

in September for the Apple iPad tablet

Opera is a partner with Global recognition

• Opera Mini – the most popular mobile browserworldwide

• Constant growth of mobile end users

• Trust to our product since 2005

• 850+ employees in 16 countries

• 100% non-incentive traffic from end users

• In-house inventory (OMS and Smart Page). No blind traffic

• Single entry point for multiple OS promo (Android, iOS,J2ME, Symbian, BlackBerry)

• Possible forwarding of users to iTunes and Google Play to ensure higher ranking on native stores

• Brand awarness growth beside regular performance result

Easy access to the store via browser’s homepage

Covering over6500

devices

Opera Mobile Store consumer reach

75+Million

MonthlyOMS Visits

232+

Countries

6Platform

s

60+Million

Downloads per Month

Opera connects mobile end users with publishers

Productivity of the Opera Mobile Promo

• Performance oriented

• Direct mobile end users traffic

• Growth of trust and your brand awareness

Steps for starting cooperation with Opera

1. Register an account at http://publishers.mobilestore.opera.com (absolutely free)

2. Easily create your product page and upload the builds (please contact the content manager Irene Bereziuk in case you need any help (irenb@opera.com)

3. Sign the Insertion Order for the post paid campaign and send the scanned version.

4. Provide the banners ( 432 x 240, 300 x 100, no animation). Banners can be also created by Opera’s designer.

5. After testing the app install on compatible devices the promo can be launched.

Who our users are?

Female 14%

Male 86%

13-17

18-24

25-34

35-44

45 - 54

55+

2.9%

7.1% 2.8

%0.65

%0.19

%0.44

%

Gender and AgeMostly Young male

3.6%

0.93% 3.1

%

17%

45%

16%

Monthly downloads per country

Opera Mobile Store Downloads per platform

2.6%

2.6%

1.2%

9.9%

43.0%

40.7%

Opera Mobile Store ad products

Pay-per-download (PPD):

• Prominent placement in top product listings

• Turbo Promotion mechanism

• Graphical and text advertising in the Opera

browser

Prominent placements

Paid promotion highlights apps within top listings

Bidding system: Highest PPD bids win placement

• Java app can generate 1M downloads daily

• Android app can generate 200K downloads daily

• Symbian app can generate 100K downloads daily

Prominent placements

The product page is opened by default, when user first time during the day accesses the

Opera Mobile Store.

• Prominent placement in product listings

• Performance based

• Targetable by region/OS/handset

Download mechanism on Opera Mobile Store

Clicking Download button on Opera

Mobile Store users can download Android,

Java, Symbian, iOS or BlackBerry app.

An option for an Android promo

Possibility to redirect our mobile end uses to

any external web resourceses

Advertising in the Opera mini browser

Graphical and text ads in Opera Mini

Dual feature box• 2 images• Above the fold• Brand building• Clicking the banner can start

downloading the app or forwarding to Google Play product page

Smart text link• Image with text• Call to action/campaigns

Campaign management and tracking

All campaigns, performance and ad spend are tracked in real-time online reporting interface

• Total clicks

• Total ad spend

• Country/platform/device/carrier level tracking

Upload your apps tohttp://publishers.mobilestore.opera.com/

Contact for further discussion:

Sandra Ilyina

Sales Director sandrai@opera.com

Skype: ivagreen