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Geoff KenyonSenior Consultant, Distilled
geoff.kenyon@distilled.net
@geoffkenyon
Optimize Your Brand
GEOFF KENYON
Links Here: bit.ly/1dNoZQr
What Does This Mean?
You Know A Lot of Smart Stuff
How Can You Help?
Branding
Solution:AYTM Market Research
These Sites Mentioned AYTM Market Research
How Do You Name Your Linkable Assets?
Help Other Campaigns Show Value
Tracking
82% of Ad Spend is Offline
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Direct Traffic
Direct Traffic
Referral Traffic
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Campaign Traffic
RideTheDirt.com
Campaign Traffic
This Isn’t Just For The Big Guys
Make Friends With Design
It’s Not Really Like This
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Social Promotions:Not Just for Facebook
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Goodwill Efforts
Doing Things to Benefit Others Without Expecting
Anything in Return
@GeoffKenyonGeoff Kenyon
Example
Mother’s Day
Goals• Links
• Buzz
• Stand Out
• Warm Fuzzy
Feelings
Didn’t Ask For The Link
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Hopefully A Big Pile of Links
• Coverage on 100 blogs• Lots of great posts and pictures• High engagement• Average giveaways got 400-700 entries
@GeoffKenyonGeoff Kenyon
Results: Coverage & Goodwill
• 83% Success Rate• Over 150 links to the client’s site• Links to social sites
@GeoffKenyonGeoff Kenyon
Results: Links
• Gave coupon codes to bloggers for their community• Direct revenue was 3x the campaign cost
@GeoffKenyonGeoff Kenyon
Results: Profitable Link Building
Publish Research & Data
Data Earns Links
http://dis.tl/SLSD1375
$75 Credit
@ AYTM.com
Create Your Own Data
Be a Resource for the Press
Don’t Make Me Go to HARO
Build Resources For Distributors
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Help Your Distributors Build Their Brand
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Help Your Distributors Build Their Brand
If You Remember Nothing Else:
• Help Other Departments Show Value
• Do Nice Things For The Right People
• Do Research & Publish Data
@GeoffKenyonGeoff Kenyon
Thanks.Any questions?
GEOFF KENYON
geoff.kenyon@distilled.net
@GeoffKenyon
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