Optomizing For YouTube - The YouTube Generation by Curtis R. Curtis

(Curtis) R. Curtis, SVP

UniversalBusinessListing.Org

CurtisRCurtis

OptimizingYour Content for

YouTube

The New (Social) Search

(Jay Berkowitz, 10 Golden Rules, Pubcon 2009)

Consumers Trust Each Other More Than They Do Advertising!

• 90% of consumers trust peer recommendations

• Less than 50% trust advertisements

• Social networks and user reviews are only a click away

• Natural and social discovery rule, and customer service is the new marketing

Want to Hear a Secret?

Duh!!!

Take The Big Leap!

Move Over Boys

It’s a New Game & It’s Not Google!

Ok it’s not “JUST” Google!

The YouTube Generation – Are You Ready?

Did you know YouTube is the 2nd largest in number of searches?

1. In 6 months, YouTube had more hours of programming uploaded than the 3 major Networks did in 60 years (1.5m hours)

2. Over 20 hours-worth of video uploaded to the site every single minute.

3. More than 50% of YouTube users visit the site at least once a week.

Some Interesting Facts About YouTube

….& it isn’t just about music, cuddly teddy bears or World of Warcraft?

So Who Watches YouTube Videos?

Only 41% of Businesses Use YouTube

(Michael Stelzner…Social Media Study)

Smart Businesses Are Using YouTube

Zappos Sold for Almost $1B

Useful Tips Towards YouTube Success

Create Your Own Channel

Want to See Our Company Video?

Publish Compelling & Relevant Videos

You’’ never believe what I saw on YouTube last nite!!

Embed Your Videos

Actively Interact with Your Viewers

Shorter is Better!!!

“LIFE IS SHORT ENOUGH”

Try to Develop “How To Videos”

(if a carpenter can…why not you?)

Keep It Casual

Tips for Optimizing Your YouTube Channel

1. Set Up Your Profile

2. Connect to FaceBook & Twitter

3. Add Tags

….especially when it comes to local search!

They Really Work!

4. Make Your Video Look Pretty

– Start by adding color..lots of color!

5. Organize Your Page

1. Produce the Best Possible Video

Optimizing Your Videos

Ulead Video Studio 11

2. Link to Your Website

3. Include Website URL in Audio

4. Use Keywords & Tag

5. Upload Video & Link to Website …….Again!

1. Link from Your Blog

How to Promote Your Video

2. Promote Through Social Media

3. Ping Directories

Ways to Encourage Subscriptions1. Get Them to Push the Subscribe Button

2. Set Up New Feeds for Your Channel

3. Add a YouTube Badge

Over 30 YouTube Resources & Site Integration Tools

http://mashable.com/2007/10/08/youtube-toolbox-resources/

[Greg Jarboe (President, SEO-PR) , SES Chicago ‘09 YouTube & Video Optimization session]

1. Discovery– How People Find Your Videos?

YouTube Uses Different Algorithms Than Google

1. Use Longer Titles: 120 characters

• Think of your title as a headline

• Your brand name should go last in the title

2. Description: 1,000 character

• Be as detailed as possible ( short of entire transcript

• Include URLs (with http://) to playlist or website

3. Tags: 120 character

• Be as detailed as possible

• Include: brand, city, topic

4. Make sure all keywords in tags are in your title & descriptions

What Search Terms are People Looking For?

FastSearch - Useful for Search YouTube Videos

Links in video description• Cross-promote to a playlist on your channel or your website

Video responses• Point users to your next video with video responses

• Annotations

• Link to another video

Captions• Add subtitles to your video and reach a broader audience

Embedding• Get additional views within the context of a relevant website

(encourage blog owners to embed within blogs)

2. Watch – How To Increase Views

1. Humor

2. Slice of life

3. Testimonials

4. Demonstrations

5. Problem solution

10 Most Successful Kinds of Video Which Are Effective in Changing Brand Preference

6. Talking heads

7. Characters

8. Reason why

9. News

10.Emotion

To be successful a video must go viral…

3. Share – Going Viral!

Companies Who Already Use YouTube

• Nokia

• McDonalds

• GE

• Apple

• Starbucks

• HP

• Volkswagen

• Coca Cola

• Walmart

• Nike

• Jet Blue

• Zappos

• Dell

• Safeway

• 7-Eleven

• Disney

Do Them Right … They Work!

But Not If They Can’t Find Your Business!

For Additional Information:

(Curtis) R. Curtis

Sr. VP Strategic Partnerships

Partners Site: www.UBLpro.com

Direct: 1 (206) 734-4711

Cell: 1 (604) 313-7377

CRCurtis@UBL.org

Optimizing Your Content for YouTube