ORourke Industry Keynote For Fitness Australia Industry Forum 2014

Industry Forum 2014 Melbourne24 October 2014

Innovating In The Health & Fitness Industry

@bryankorourke1

19842

Invention X Commercialization 3

@bryankorourke

INNOVATIONLatin innovatus “Make Change In Something Established”

#FAForum14

Most Can’t Even Describe Their Business Model

Business ModelInnovation

@BrianSolis5

#FAForum14

AN ERA OF CREATIVE DESTRUCTION6

87%Fortune 500 1955 - 2011 Disappeared

7

70%

http://politicsir.cass.anu.edu.au/polls-and-surveys/anupoll

Australian’s Who Thought Their Lives Would NOT Be Better In 5 Years

Hope : Every Deep Crisis Creates A Major Opportunity

#FAForum14

9The Future Is Bright For Innovators

10@PeterdiamandisAbundance

#FAForum14

INNOVATION GROWS MARKETS11

DEATH OF THE MUSIC INDUSTRY12

MP31987 Dieter Seitzer and Karlheinz Brandenburg #FAForum14

13300% Music Industry Growth 2000-2010

14

Globalism

WE MUST ACCEPT THINGS ARE DIFFERENT

Consumers

CHANGETechnology

GLOBALISM 15

@bryankorourke

#FAForum14

2.5B Join Middle Class By 202716

@bryankorourke

88%2016 World Population

In Emerging Markets

CONSUMER CHOICE17

@bryankorourke

Information Ubiquity

18Consumer Influence #SocialTrends

@bryankorourke #FutureofFitness

TECHNOLOGYthe biggest driver of change

@bryankorourke INNOVATION

#FutureofFitness

21

Technologies Influence

INTERACTION AND ENTERTAINMENT22

New Technologies

NEW FORMS OF CARDIO 23

New Technologies

@bryankorourke

EMBEDED TECHNOLOGY24

EXPERIENCE VS UTILITY 25

@bryankorourke

BIFURCATION

BUSINESS MODEL

26QUANTIFIED SELF MOVEMENT

Technologies Influence #BioSensing

27Vast Rapid Technology Advancements

28485,000,000

Shipped By 2018 - 60% Health & Fitness

ABI Research 2013

WEARABLES

Networked Health Is Here

29Fragmentation Inside & Outside

Lactate Threshold Sensor

30Wide Ranging Technology Advancements

Technologies Influence

31Wellness

KINSEOWEAR | EXOSKELETONS 32

@bryankorourkeLow Cost, Powerful Tools and Platforms

CLOUD COMPUTING 33

@bryankorourkeMore Powerful, Less Expensive

34BIG DATA AND AI

A REVOLUTION IN INSIGHTSAND CUSTOMIZATION

BIG DATA & LEARNING MACHINES

Improving The Health Of Humanity and Our Planet Are The Most Significant

Opportunities In History

WHAT DOES THE FUTURE HOLD ?37

GIVEN THESE TRENDS

SIGNIFICANT OPPORTUNITIES38

PRIMARY PREVENTION CARE

39@bryankorourke

We Can Be A Part Of The Solution

The Same Forces Reshaping Health And Fitness Are Reshaping Sick Care

Global Industry Growth Could Exceed300% In The Next Decade

500,000,000

VAST COMPETITIVE LANDSCAPE41

PRIMARY PREVENTION CARE

S CURVE- REINVENTION & FRAGMENTATION

42@bryankorourke

New Era : Micro GymLow Cost

DigitalWellness

Medically Integrated

HEALTH CLUB - FITNESS INDUSTRY

CHANGE DRIVING

INNOVATION REQUIRES LEADERSHIP 43

@bryankorourke

BUSINESS STRATEGYWhere Are You Now ? Where Are You Going ?How Will You Get There ?

HOW DO WE INNOVATE?

45

Where Are You Now ? Manage The Present

How Will You Get There ? Selectively Forget The Past

Where Are You Going ? Create The Future

SHIFT THE FOCUS

PLAN TO LEARN@RGMcGrath

Innovation Process

DELIGHT THE CUSTOMER

PREPARE FOR A JOURNEY

Team | Forget | Methodology

@RGMcGrath

Vijay Govindarajan@vgovindarajan

New Methodology

http://businessmodelgeneration.com

55 Business Models

http://www.amazon.de/Business-Model-Navigator-Models-Revolutionise/dp/1292065818/

90% Of All Business Model Innovations Are

Recombinations.

Ideate

What Can We Learn ?crowdsourcing

What Can We Learn ?zero cost

IntegrationExecution

OUTSTANDING INNOVATORS

A New Era Of Outstanding Innovation

58

@RIngerslevRasmus Ingerslev

59

http://instagram.com/kellysweeney22Kelly Sweeney

60

@BrianMWangBrian Wang

61

@PhillipsMillsCEOPhillip Mills

62

@PeterdiamandisAbundance

@DaveMortensenAF

Chuck Runyon

Dave Mortensen

@ChuckRunyon

63

Lauretta Stace@LaurettaStace

#FAForum14

64@PeterdiamandisAbundance

65

@GaryVeeGary Vaynerchuk

Outstanding At Challenging Assumptions 66

@bryankorourke

NEW MINDSETS

67

“The best way to predict the futureis to create it” - Peter Drucker

WE CAN CREATE THIS FUTURE68

@bryankorourke

ERAA NEW

OF GROWTH

@bryankorourke | bryankorourke@gmail.comall content available bryankorourke.com

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