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Presentation I gave at an Own-It event in London on 12th of May, 2009.
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MARKETING ON THE WEB
Own‐It Brand Building Seminar
12.05.09
Success online?
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
Image: (cc) Steve Keys
Not being a robot
It’s all about usefulIt’s all about networksIt’s all about human
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
Search
Technical
Find
Numbers
Quantitative
Social
Human
Filter
Stories
Qualitative
HOW THE WEB WORKS
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6
Search volumes on inauguraMon day
Meanwhile, on Facebook...
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8,500
Meanwhile, on Facebook...
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2626
GOOGLE REPUTATION MANAGEMENT
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>70% of content will be created by individuals by 2010
Majority of IP traffic is personal, not corporaHons, organizaHons
13 hours of YouTube video uploaded every second
Trends suggest social media usage will conHnue to grow
Mainstream media copying its formats and adapHng to its success
THE WEB IS SOCIAL
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
2323
A LONG REVOLUTION
CHANNELS TO NETWORKS
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12
IT IS ALL ABOUT THE NETWORKS...
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9
/ Channels to networks
/ Stability to complexity/ Speed/ Scale/ Geography / Longevity / InteracHon / Complex user behaviours
/ New models and frameworks required
MARKETING CHALLENGES
2828
ATTENTION MARKETS
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15
LEARNING FROM NETWORK WINNERS DOGSTER
16Image: Jared
1. Understand your networks
2. Be useful to your networks
3. Be live in your networks
17Image: markhillary (cc)
SOCIAL WEB LITERACY
The real print revoluMon came when everybody learned to read
Stories / Numbers
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
Image: Aaron Escobarâ„¢
/ FINDABLE
/ PORTABLE
/ SHAREABLE
/ FLEXIBLE
/ EXTENSIBLE
ADVICE ON WEBSITES
We measure everything we do
Our unique combinaHon of talent and proprietary technology is devoted to improving our clients’ businesses
/ BLOGS ARE CHEAP AND VERY, VERY GOOD...
Viral links
Viral links75%
MORE TH>N LIVING
PRINCIPLES, PROCESSES & PLATFORMS...
AMNESTY PROTECT THE HUMAN
Understanding, being useful and being live played out...
http://blog.protectthehuman.com/1in10-a-case-study-in-social-media-campaigning/
NEW BUSINESS MODELS
Images (CC) Leo Reynolds #s 1, 3 & 4; TooFarNorth 2.
icrossing.co.uk/ebooks
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28icrossing.co.uk/ebooks
CREATIVE COMMONS SET US FREE
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Tel: +44 1273 827 721Email: antony.mayfield@icrossing.co.uk Site: www.iCrossing.co.uk
Blog: hep://connect.icrossing.co.uk / hep://www.antonymayfield.comTwi_er: @icrossing_uk / @amayfield
THANK YOU
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For full terms of use for this presentation visit:
http://creativecommons.org/licenses/by/3.0/legalcode
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