Packaging Muscle

Packaging

MuscleDean Bellefleur

www.D-idea.com

Nov 2008

Packaging

Awareness

Statistics

Green Innovation

AGENDA

• Commodity

• White & Brown

• Fibre Flats

There was a TIME

BRANDING

BRANDING

cage-free, free-run, free-range.

• Moulded Fibre

• Polystyrene

• PET

Farm fresh

Vegetarian

Omega-3

Happy eggs

Healthy eggs

Free range

Barn laid

Cage/battery

Grain Fed

the PACKAGE communicates perceived value

THE END OF FOOD Thomas F. Pawlick

• Bred to withstand long range transportation

• 3rd most important characteristic to the fresh market category

• Thickness & hardness of the outer pericarp wall to withstand between 25,000 to 50,000 pound of weight

Europe 45 billion cans 400 million inhabitants

USA 101 billion cans

300 million inhabitants

Daily BreadStockpiling

The Billionaire’s Club

Of the TOP 50,24 are Billionaires

$128,712 billion

Starbucks @ 6793 sites, McDonalds @ 2090, Wendy’s @ 1414 (4th)

Quick Service Restaurants

$62,518

billion

TRENDS

Are we comfortable with our trends?

Total QSRs Volume 44,524.8

Plastic Beverage Cups 6,626.7Foam Beverage Cups 10,476.6Hot Beverage Paper Cups 6,921.9Cold Beverage Paper Cups 20,499.6

Wipes

Wipes

GreenwashingNew York

environmentalist Jay Westerveld in

1986

Redesign for Eco-Effectiveness

Driving Factors Emotional Reaction & Big Business

Remove

Reduce

Reuse

Renewable Recyclable Revenue Read

Save Money, Live Better

USD 378.8 billion

Converter Partners

sugar(dextrose)

Plants

Carbon dioxide

and water

manufacturing

“

”

It’s the natural selection for fresh

food packaging. Better for the planet,

so better for you, your family and

business too.

“Did you know that if you convert just

500,000 medium sized deli containers

to ones made with Ingeo™ the fossil

energy savings is equivalent to 5,400

gallons of gasoline, and greenhouse

gas savings are equivalent to driving a

car over 122,000 miles?”

These benefits are provided as an example and are based on the eco-profile of

NatureWorks® and available data on PET. Assumes replacement of a 30 gram PET deli

container, with an equal weight Ingeo™ with no changes in the eco-footprint associated

with the downstream processing from polymer to finished container.

ColourShapeVisualsPrint

Tactile

Convenience

Flipping your lid

Good to the Last Drop

“the muscle pack” since 1885

The realm of Convenience

Functionality

Accessibility

Greener

Green Innovation

Countless Benefits

IntuitiveMaintains Freshness

ResealableSpace Accommodating

AccessibleEnabling opening mechanisms

Double-Decker LidEZ-Peel

Direct Seal to PP Trays

Perfect for Marinated Meats

Keeps the product in position

Transparent, High Barrier Film

Perfect Optics at retail

Consistent peel ability

Innovative Skin Film Technology

Skin HB 100 or 150:PP-EVOH-PE TraysEZ Peel packageUp to 28 days shelf life

The Challenge:Marketing wants the package to be “Easy to Open”, but Production wants “Zero Leakers”coming off the line

Peel-Reseal Films to mono-APET

Directional

Tear

Let’s not lose sight of the PACKAGE

Tack