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Radio is a superpower companion to digital efforts. This presentation shows just the beginning of what digital tools can do to make the radio experience interactive and conversational for listeners and advertisers.
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Radio & Digital A Dynamic Duo
Let’s see the internet do this!
The Original Wireless
Evolution of technology
Sustains
Radio Boosts SEM
Radio Gives Voice to Social Media
Digital Even Adapted to Radio
“Radio is greatly under monetized.
Look at the time people spend with
Radio versus the money currently
being spent to advertise on Radio –
it’s out of whack.”
- Eric Schmidt, Google CEO - USA Today
Google’s CEO knows: Radio is highly undervalued
Eric Schmidt
55%
than will go to Google
- The Neilson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.
Radio in a week
in a month in the
U.S.
more people will use
What does this mean for
YOU and YOUR BUSINESS?
Sales Conversion
Awareness
Action
Consideration
Data Capture
Lead Gen
WebsiteSocial Media
Events &Experient
ial
Digital Radio
Terrestrial Radio
SalesSales
Typical Ad Campaign
TerrestrialTerrestrialRadioRadio
TerrestrialTerrestrialRadioRadio
Different Media...Different Vendors...No Audience LinkDifferent Media...Different Vendors...No Audience Link
OnlineOnline AdvertisingAdvertising
OnlineOnline AdvertisingAdvertising Direct Direct MailMailDirect Direct MailMail
TerrestrialTerrestrialRadioRadio
TerrestrialTerrestrialRadioRadio
PermissionPermissionE-MailE-Mail
MarketingMarketing
PermissionPermissionE-MailE-Mail
MarketingMarketing
Internet Internet Radio Radio
and Online and Online AdvertisingAdvertising
Internet Internet Radio Radio
and Online and Online AdvertisingAdvertising
Ad CampaignAd CampaignIntegrated Media...One Vendor...Connected AudienceIntegrated Media...One Vendor...Connected Audience
Local Online Advertising growth
+12%
+46%
+5%The Past:
5-Year CAGR/46.5%
The Future:5-Year CAGR2.9%
Compound Annual Growth Rate (CAGR)
© 2009 Borrell Associates Inc.
Portland 2009-10 Digital Spend
Internet Radio Forecast
Mobile Advertising
The Dynamic Duo at Work
The client
The Traditional Spot…
…can be heard many places.
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The message gets a piggyback ride
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Radio & Digital A Dynamic Duo
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