Persuasive Web Design - How to Get People to Take Action (Without Using Words) - Peep Laja at 2016...

Persuasive Web Design - How to Get People to Take Action (Without Using Words)

Peep Laja ConversionXL

Act confident. Talk fast. Swear.

Silent persuasion

How can we get her to click that buy button?

I’m not talking about the “usual” stuff, like

What is it that we want them to do?

Decide on the hierarchyCommunicate it visually

One action per screen

Keep secondary actions secondary

One primary action per screen, but…

Triggers are most effective when presented when someone’s motivation or ability are already at peak levels

Clarity

Too much too soon

What is this page about?What can I do here(is it what I’m looking for)?Why should I do it?

“With our smart marketing system you can increase revenue

each month”

First impressions are 94% design related

Complex, busy layout, lack of navigation aids, boring web design, use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel,

poor search facilities etc.

First impressions matter• Positive first impressions lead to higher satisfaction• First impressions can last for years• Visual appeal more important than usability for user perception

Google: “…Overall, websites with low VC and high PT were perceived as highly appealing..“

Keep attention at all costs

There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer.People have an infinite attention span if you are entertaining them.

80%20%

69% 31%

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In addition to the daily Broad Market Analysis video, we produce an Individual Stock Analysis videothat covers individual stock selection and detailed trade scenarios. This video takes a look at stocks thatappear poised for short and intermediate term directional movement (long and short) the focus is toidentify profitable trade ideas. Discussion includes potential entry levels where momentum may pick up,as well as “worst case” stops for traders. Along with the Individual Stock Analysis video, Alphatrends’Watchlist Matrix tracks entry targets, stocks, open positions and stops. This video is made available fivetimes per week and offers trading ideas for the next trading day (usually posted no later than 10 PM ESTfor the following day, except for the Monday ideas which are available no later than 7PM EST Sunday).The ideas videos are offered at least 225 days per year.

Next, for Silver and Gold subscribers, the Mid-Day Video Update is an excellent way to keep abreast ofimportant market levels for ETFs, equities and other trading opportunities. Brian provides guidance andinsight about existing positions (including updated stops for swing traders who cannot follow the actionall day), and introduces new trading ideas as they take form. The Mid-Day Video Update is available bynoon EST from Monday through Thursday

Each individual will have their favorites amongst the stocks covered — it is up to you to decide whichones are best for you based on your own unique circumstances including, but not limited to: risktolerance, level of patience, capital resources available, time available to watch the market, etc. Pleaseremember that RISK MANAGEMENT IS ALWAYS JOB #1 and you should NEVER commit more than 10% ofyour trading capital to any one individual idea. If you trade options, this number should never be morethan 2% of your risk capital.

In addition to the daily Broad Market Analysis video, we produce an Individual Stock Analysis videothat covers individual stock selection and detailed trade scenarios. This video takes a look at stocks thatappear poised for short and intermediate term directional movement (long and short) the focus is toidentify profitable trade ideas. Discussion includes potential entry levels where momentum may pick up,as well as “worst case” stops for traders. Along with the Individual Stock Analysis video, Alphatrends’Watchlist Matrix tracks entry targets, stocks, open positions and stops. This video is made available fivetimes per week and offers trading ideas for the next trading day (usually posted no later than 10 PM ESTfor the following day, except for the Monday ideas which are available no later than 7PM EST Sunday).The ideas videos are offered at least 225 days per year.

Next, for Silver and Gold subscribers, the Mid-Day Video Update is an excellent way to keep abreast ofimportant market levels for ETFs, equities and other trading opportunities. Brian provides guidance andinsight about existing positions (including updated stops for swing traders who cannot follow the actionall day), and introduces new trading ideas as they take form. The Mid-Day Video Update is available bynoon EST from Monday through Thursday

Each individual will have their favorites amongst the stocks covered — it is up to you to decide whichones are best for you based on your own unique circumstances including, but not limited to: risktolerance, level of patience, capital resources available, time available to watch the market, etc. Pleaseremember that RISK MANAGEMENT IS ALWAYS JOB #1 and you should NEVER commit more than 10% ofyour trading capital to any one individual idea. If you trade options, this number should never be morethan 2% of your risk capital.

65-80 characters

3 variations:1.Paragraph format2.Bulleted format3.No specs at all

Remember this stuff:1. Present one action per screen, when

they’re ready2. Create a strong visual hierarchy3. Use visuals to improve clarity, contrast to

increase persuasiveness4. Keep it simple and familiar5. Use visual cues, novelty, badges to

maintain attention

Thank you!

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ConversionXL.com