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Presentation by Angad(Zomato) at #PNMeetup in Gurgaon
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Needs more loveand other ramblings
Angad Pal Singh Kingra
@SirLoondryFebruary 16th, 2013
Product Managers
The Process — What we think it takes to build products
Where does Design fit in?
Product ManagerA person responsible for controlling or administeringall or part of a product or company.
Bullshit
Manages the product,not people.
Understands — The product — Your people — Your customers — Your competitor’s customers
Is a perfect match for the product’saverage user profile.
Is a dumb customerOr at least acts like one.
Fights for usersEmpathizes with them.
EvangelistLives, breathes, eats, sleeps, the product.
Has free timeA lot of it.
The Process
WHY and WHO,before WHAT.
VisionNot a feature list. Work backwards.
RethinkNot redesign. Context.
DreamDon’t shoot down ideas, be realistic a little later.
Read the rulesThen break them.
Competitive ResearchDon’t do all the hard work!
PassionCommitment to make something great.
Time<cue time joke>
Seek knowledgable criticismEverything else goes out the other ear.
Don't underestimate your customers.
We as creators, we view things in acertain way. We need to be technologyagnostic. Think like your customers.
Usability
Utility
Desirability* in that order
For our apps, we decided — Content is the interface — Content is the star — Simple / Analog — Device / Platform agnostic — Built for inclusion, built for the future — Delight
Where does Design fit in?
Design is everywhereMaking things better for people
Where does good design come from? — Strong design culture — Sharp focus — Clarity of thought — Autonomy — Working with the best people — Pushing the limits — Passion. Conviction. Vision.
Ask yourself
Is Design a stakeholder inyour organization?
The life of a designer is alife of fight against theugliness.— Massimo Vignelli
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