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Writing a book puts you on the fast track to becoming a known expert
and growing your business– IF it’s the right book.
How do you know whether you are writing the right book?
How do you determine if you are on the right track?
If you write the wrong book, not only will you not get where you want to go, you’ll have wasted a
lot of time as well.
Likewise, if you start writing a book but get bogged down and never finish it, all that time you
spent getting your book partially written will have been wasted.
What is your time worth? $100/hour? $200/hour? If you
spend 20 hours working on a book and then stop before it’s done,
that’s time that you can’t get back, which you could have used to earn
$2000+!
Even if you write a good book, you still may not get the results you
seek, if it’s not the right topic, or the right target audience, or isn’t
leveraged properly.
Just as with any other project, you need to have a book plan. Your book
plan should start with why you are writing your book; what is your
objective or goal.
If you don’t understand why you are writing a book, there’s a much higher likelihood that you won’t
finish your book.
When the writing gets difficult, or your writing gets interrupted by other things, you won’t be able
to prioritize the need to complete your book.
Your plan should also identify your target market, and how your topic
meets a need of your target market
And your plan should address how you will leverage your book. Just
writing and publishing a book isn’t enough; you need to promote it.
Not to mention the wasted effort of writing a book, and the $$$ for getting your book edited, a cover designed, getting copies made,
etc., etc., etc.
How do you know that writing a book will be worth it for you?
Can you know that before you spend the time, effort and money
to write it?
We’ll provide you with the tools to develop a book plan;
AndThen we’ll evaluate your plan,
advising you how to strengthen it to achieve the results you want.
Just as a business plan provides an essential roadmap for business
success, a book plan is critical for achieving the result you seek from
your book.
Preparing a book plan forces you to think about the details. You’ll
probably find that there are many aspects of writing a book that you
never even realized.
Preparing a plan also helps you focus on where you are, where
you want to be and how you will get there. You’ll have an action
plan and milestones that will enable you to check your progress and adjust your actions as needed.
We’ll evaluate your book plan, including, among other things:
• Your Goal• Your Topic
• Your Target Audience and• Your Marketing Plan
Then we’ll give you feedback on how you can tweak your plan so your book can help you achieve
your goal.
Case Study #1Frank wanted to write a book to help
franchisees be more successful. He wanted to use the book to grow his consulting
practice with franchisees. SkillBites helped Frank realize that a better target market was the franchisors, not the franchisees. Frank is
now writing a different book than he originally envisioned.
Case Study #2Jane wanted to write a book to get more
speaking engagements and grow her consulting practice for sports coaches. After SkillBites’ assessment, Jane has
revamped her topic and her target market, recognizing that the schools that hire the
coaches would be more likely to engage her as a speaker and consultant.
Case Study #3Judith advised that she wanted to
get 25 people to each write a chapter in a book. After talking with
SkillBites, Judith realized that she would attract more prospects to her business by writing her own book.
Would you want to spend your time working on a puzzle when you don’t
have a picture of the finished puzzle? Or maybe some of the
pieces are missing, and pieces from a different puzzle are in the box?
Writing a book without a plan, or without all the elements of a plan in place, or with faulty elements,
is not much different.
With SkillBites’ Strategic Assessment, you’ll have a well-
defined goal or objective to keep you focused.
You’ll also get professional feedback on whether you have
selected an appropriate topic and target market that are aligned with
your objective.
You’ll have a better understanding of why and how to write a book that has a unique approach or
perspective.
You will have a much greater likelihood of getting your book
completed, as you develop a plan for when and where you will write
your book.
You’ll have a much greater appreciation for what it takes to
write, publish and promote a book, so you can evaluate whether the
effort and expense will be worth it for you.
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