Presentation for the Digital CMO conference

Lessons, Insights and Beyond

Digital CMO Conference 2012

Arun Nair | indianeye.org

My experience with Digital at Mahindra Holidays

Challenges & SolutionsInsights & Takeaways

Bottom of the Pecking Order.

Assimilation. Workshops for the Management.

Competition Benchmarking.

Snowball your Way. Build your Case.

ROI? Show me the Money!

Map your Campaign against Business Metrics.

Agency Dissonance.

Bucket your Agencies into Functions.

Hybrid Agency Model Works Best.

Challenges & Solutions

Insights & Takeaways

ORM, the 3Es.

Online Reputation Management

Online Reputation Management 3Es: Ear to the Ground

Online Reputation Management 3Es: Engage

Online Reputation Management 3Es: Energize

Social Media

Social Media One Size Doesn’t Fit All

Social Media The Follower Fallacy

Social Media Nurture that you can Sustain

Interactive Session

Arun Nair | indianeye.org | arun.nair@indianeye.org