Priceonomics @ Hustle Con - How The Priceonomics’ Blog Grew From 0 To 2.1mm Visitors

What is Priceonomics

A content site that makes money by selling data instead of ads

Free content promotes $ information

Our History

Our Blog was our Savior

“This is content marketing, and Priceonomics is very good at it.”

This Talk: How To

• Make great content• That gets you coverage• That lets you help find markets for your

products• And helps you make sales consistently• Distribution distribution distribution!

Always remember: no one cares!

Information is currency

Helps a reporter

Helps you out

Doesn’t help you out

Creates work for the reporter

Traditional PR

InformationMarketing

PR crisis

Investigativereport

Data or anecdote

• Something you authentically know that no one else does

– Anecdotes about your own experience

– Data that your company creates

40 hours

Great Information Spreads

That Information Can Promote You

Our Rules

1. Bring information2. Be right3. Be interesting

Pick Themes

• Taps into a popular subculture• Makes someone look smart by sharing it• Is surprising• X is bullshit• The Economics of Y• The Hero Cycle• A story in one chart

Distribution of Content

It sucks when you strikeout, and you’ll get discouraged

Cumulative Advantage

• Email journalists!– “Hey thought you’d like this study”

• Eventually, your own fans share

• But that takes lots of time and you don’t need to wait

Just make it great