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In the a world with stronger privacy regulations, how can you get customer consent to access the data that drives your marketing and your business? Big Data has allowed business to tap the power of customer data, but increased public attention to privacy—and pressure for government regulation—means that organizations can't assume they’ll have unfettered access to consumer data. This SXSW Interactive workshop, presented by Andrew Grenville, chief research officer at Vision Critical, and Tyler Douglas, chief marketing officer at Vision Critical, helped participants prepare to balance privacy concerns with the need for data. This presentation: - Shares fresh data on consumer attitudes towards privacy - Explores successful models for obtaining consumer consent for data access - Identifies ways to provide value to customers who share data For more information about the session: http://bit.ly/sxswconsent To learn more about the study behind this presentation, please see: http://www.visioncritical.com/communities-consent-white-paper
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Privacy, Permissions and the Evolution of Big DataSXSW Interactive
Workshop March 9, 2014
Agenda
• Privacy and permissions: Where do you stand?
• The public’s perceptions of privacy and their online data: survey results from the US, UK and Canada
• Communities of Consent: a possible future
• Small groups: ideas for creating transparency, value and community
• What do we want to know now? Co-creating the next study
Where do you stand?
Where do you stand?
1. Are you using peoples data or protecting people’s data? What do you do?
2. Industry self-regulation or government regulation?
3. Are people ignorant of how their information is used or are they willingly giving up their information?
Big Data’s Wild West Days
Enter the Law
What Might Drive Regulation?
Surveillance Studies Centre
Companies and your online information
80 % opposed to companies scanning the text of email messages for information on your interests
Attitudes Towards Police & Intelligence Agencies
71 % opposed to police or intelligence agencies scanning the text of your email messages for information on your interests
Not much of a Snowden effect
To police or intelligence agencies scanning the text of your email messages for information on your interests
Trust is Lacking
How much trust do you have in companies/police and intelligence agencies to make appropriate use of your personal information generated by your online activities?
Trust a great deal
Trust completely
People don’t understand what happens with their online information……and they feel they can control it even less
To what extent do you feel you understand/can control what happens to your information when you go on the internet?
A great deal
Completely
How do we solve this equation?
_________________Lack of Control
Volatile Opposition
Lack of Understanding + Lack of Trust
=
Drivers of Resistance
Awareness of Monitoring
Knowledge of Monitoring
Sense of Control Over Monitoring
TrustIn Monitors
From: Surveillance, Privacy and the Globalization of Personal Information
What if…
“Impossible” Change
“We [Intel] think that people’s data—yours, mine, ours—are too highly concentrated in too few hands.
People should be able to help create data, circulate it with reasonable controls, and then derive value directly from their own data.
We are trying to understand what it would take to actually catalyze this type of personal data economy.” Dr. Tony Salvador, Intel Labs
How do we solve this equation?
_________________Lack of Control
Volatile Opposition
Lack of Understanding + Lack of Trust
=
How do we solve this equation?
Transparency + Control x Trust
Community of Consent
=
Communities of Consent
Value Exchange
Communities of Consent
How can we…
Topic A
Create greater transparency & trust?
Topic B
Create value and build community?
What’s a worthwhile benefit?
How can we…
Topic A
Create greater transparency & trust?
Topic B
Create value and build community?
In the report back…
We want to hear:
•What your brilliant ideas are
•What is needed to make them happen
What are the open questions?
What do you want to better understand about how citizens and consumers think about online privacy?
Work with your group to define objectives and, time permitting, specific questions.
We’ll conduct the survey and share the results back with you
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