Profiting From the Seven Deadly Sins of Marketing - Sensory Logic

APRIL 1-3, 2014 TORONTO

APRIL 1-3, 2014 TORONTO

Organized by Workshop Sponsors

Association & Media Partners

© 2014. All Rights Reserved.

Profiting From the Seven

Deadly Sins of Marketing

Dan Hill, Ph.D., Sensory Logic, Inc.

Qual360 North America

© 2014. All Rights Reserved.

SENSE – FEEL – think- DO

2

©Sensory Logic 2013

© 2014. All Rights Reserved.

History of Facial Coding

1872

• Scientific Theory: Charles Darwin

– Universal

– Spontaneous

– Abundant

• Theory Refined: Paul Ekman, Ph.D.

– 43 facial muscles,

express universal core

emotions

• Business Inventor:

Dan Hill, Ph.D.

– Pioneer in using facial

coding to create

emotional metrics

– U.S. Patent Portfolio

Science Psychology Business

1965 1998

© 2014. All Rights Reserved.

History of Facial Coding

2005

2009-2011

Which tool will have the most transformative impact on MR?

“The reviewers felt that neuroscience

suggests that neurological methods

(fMRI)and facial coding are best suited

to assess the emotional valence of

viewer reactions”

- The ARF NeuroStandards

Collaboration Project

2011

2010

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Goal #1: Accuracy Have you never been lied to?

“worked great” “it’s powerful”

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Do you know what your consumer is saying?

• “It’s easy to know what it’s coming with. And I definitely like the free

shipping.”

• “It evokes a sensation of peace.”

• “Somebody’s got your back. Why couldn’t it be your banking

institution?”

• “It’s easy to know what it’s coming with. And I definitely like the free

shipping [Joy].”

• “It evokes a sensation [Sadness, Frustration, Anxiety]of [Frustration,

Sadness] peace.”

• “Somebody’s got your back. Why couldn’t it be your banking institution? [Skepticism, Contempt, Sadness, Frustration, Anxiety]”

“Sentiment analysis from a piece of software is about 56% accurate” – that’s without considering humor or slang, according to London’s Metropolitan Police

© 2014. All Rights Reserved.

Q & A

Dan Hill, President

dhill@sensorylogic.com

1 - (651) 224-7647

www.sensorylogic.com

Q&A

APRIL 1-3, 2014 TORONTO

Organized by Workshop Sponsors

Association & Media Partners

APRIL 1-3, 2014 TORONTO