Promote PR Credentials January 2010

Providing communications support for UK leisure brands since 1994

Credentials’ PresentationJanuary 2010

A little bit about our agency

• Established in 1994

• Team of 15 based in Maidenhead, Berkshire

• Clients in fitness, sport, play and active leisure

• Superb media contacts

• Skilled team, passionate about physical activity and leisure

• 90% of our business comes from referral

Our unique expertise (why we think we’re rather special)

Leisure Industry knowledge

Consumer PR experience

Who we’re working for right now

Some of the things we do for them

• Media relations

• Social media and online PR

• Internal communications - ezines

• Event management

• Professional marketing

• Copywriting – case studies etc

• Sponsorship strategy & activation

• Media promotions

• PR training

Where we get coverage for our clients

Consumer Regional National Vertical Leisure / fitness

Helping clients in social media and online PR

Managing internal comms & creating ezines

We manage great events

Conferences

Golf days

Facility launches

Awards ceremonies

Product launches

Company conferences

Exhibitions

Help our clients develop relationships

Creating case studies and getting them published

Placing media promotions

Activating sponsorships

Creating networking opportunities for clients

We constantly seek partnership opportunities for our clients with associations and brands

Having worked in fitness, sport and active leisure for 16 years we’re very well connected

Former clients include BUPA, Sport England, FitPro, YMCA, REPs, Youth Sport Trust

Some examples of the press coverage we’ve

generated...

Reebok Fitness Equipment

Leisure Industry Week

British Military Fitness

Fitness First

RLSS & Rookie

Lifetime

Don’t take our word for it – client testimonials

Richard Millard, Client Relations and Sports Development Director

"Promote are the first dedicated PR company used by DC Leisure and they have dramatically raised our profile.

Corporately and individually they have a real understanding of our sector, but more importantly a real desire to exceed their clients' expectations at every opportunity."

Paul Charles, Eurostar

“ Melanie’s quick thinking, team management and ability to stay calm during a long day contributed greatly to our media success. No task was too much for her and her team members. The media management was second to none – quite outstanding.

We can’t thank you enough for the media coverage and event management – beyond our wildest dreams!”

Barney Larkin, British Military Fitness

 “Promote provide us not only with excellent PR and advice on the leisure industry, but have also worked tirelessly to promote what we are trying to achieve as a company on the wider stage. They have been responsive to the direction we want to take the business, whilst contributing ideas every step of the way. A very professional set up.”

Richard Sutton, Building for Leisure

"One of the best PR companies working in leisure today. Promote know their market and know how to win press coverage."

 Jeremy Navrady, Escape Fitness

“Having worked with Promote PR for over 7 years, I have always found them to be a knowledgeable, responsive and supportive, making them the ideal business partner in media communications.”

 Adam Draper, Britvic

“Promote PR deliver insightful and effective PR solutions within the, leisure sector.

Such a deep and personal understanding of this market matched with talented and passionate people should make Promote PR the first port of call for any business looking to expand their brand awareness within leisure in the UK.”

t: 01628 630363 m: 07973 236393

e: sue@promotepr.com w: www.promotepr.com

twitter: www.twitter.com/sueanstissLinkedIn: www.linkedin.com/in/sueanstiss

a: Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS