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Reasons behind the Q3 earnings
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QUARTERLY EARNINGS OF THE
COCA-COLA COMPANY
REASONS
I. InnovationII. Very good distribution networkIII. Cost fluctuations effect marginsIV. Large beverage varietyV. Worldwide sales
I. INNOVATION
Products : Expand their beverage portfolioSeptember 2010Launch of a new product
To combat malnutrition
Packaging Introducing PlantBottle 30% plant-based material
100% recyclable
MarketingInnovative marketing campaign
called CRUSH ECO choices can affect carbon
footprint.
II. VERY GOOD DISTRIBUTION
Acquisition of Coca-Cola Enterprises world’s largest bottler of non-alcoholic
beverages. CCE produces and delivers the finished
product to consumers. CCE produces 20% of all Coca-Cola products
worldwide.
III. LARGE BEVERAGE VARIETY
IV. COMMODITY COST FLUCTUATIONS
Their profitability can be affected by the costs of production inputs
Variations in the prices for the raw materials
Variations in the production costs of bottlers
V. WORLDWIDE SALES
THANK YOU FOR LISTENING
Need more information? http://www.thecoca-colacompany.com/ourco
mpany/index.html
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