Radio's Attention Crisis - hivio 2013

“Radio listening hasn’t changed”

Total primetime commercial ratings fell 8 percent across the board,

marking the sixth straight quarter of total TV declines — and the steepest drop since the third

quarter of 2009

so is radio“special”?

So…?

Radio is not “Special”

Plan Accordingly

but radio isdifferent, right?

Unique and Compelling Content…

Platforms…

Job LOW HIGH

Star Access/Exclusives

Betterness

Belonging

Local

Easy Convenience

Companionship

Culture Immersion

Discovery

Change Mood

Inform/Educate

Now

Entertain

Soundtrack

Fav Music

Job LOW HIGH

Star Access/Exclusives

Betterness

Belonging

Local

Easy Convenience

Companionship

Culture Immersion

Discovery

Change Mood

Inform/Educate

Now

Entertain

Soundtrack

Fav Music

Disagree51%

Neutral35%

Agree14%

Agree or Disagree: Radio brands create unique and compelling content

Unique and Compelling Content…

Platforms…

Content…Platforms…Not Towers