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Need to create a word of mouth marketing campaign that sticks and spreads. Here is the perfect toolkit
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Word of Mouth Marketing Premise:
When People LOVE ...
What You SAY & DO,
They will RAVE About you!
For Free.
Tuesday 05 April 2011
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Staff and Customer
Tuesday 05 April 2011
Premise:
When People LOVE
What You Say & Do,
They will Rave About you!
For Free.
Fascination Triggers :)
Tuesday 05 April 2011
Premise:
When People Love
What You Say & DO,
They will Rave About you!
For Free.
Customer Experience. [consistent!!]
Tuesday 05 April 2011
Premise:
When People Love
What You SAY & Do,
They will Rave About you!
For Free.
What, Where & Why Are We Saying It [Accelerating WOMM]
Tuesday 05 April 2011
Premise:
When People Love
What You Say & Do,
They will RAVE About you!
For Free.
Word of mouth Marketing
[RaveTopia] Tuesday 05 April 2011
Premise:
When People Love
What You Say & Do,
They will rave About you!
For Free :)
Tuesday 05 April 2011
Word of Mouth Tool Kit
Tuesday 05 April 2011
Happy Staff = Happy Customers
Happy People Talk
Unhappy People Moan
Tuesday 05 April 2011
# 1. PEOPLE
What Is Your Referral Number?
Net Promoter
Tuesday 05 April 2011
# 1. PEOPLE
What Is Your Referral Number?
Tuesday 05 April 2011
# 2. LOVE
Inspiring Fascination
Inspiring What PeopleSayThink Feel Do
Tuesday 05 April 2011
Find The Feeling[fascination triggers]
Trust
Power Prestige
Alarm
Mystique Lust
Versatility
Nurture
Rebel
Hero
Tuesday 05 April 2011
Prestige Strategy
Company Strategy
Link and Association
Sideways Fascination Trigger
Tuesday 05 April 2011
@ Every TouchPoint
# 3. DO
Create A Consistent Experience
Tuesday 05 April 2011
Consistent Experience ![Every touch point]
(Pain)
(Pleasure)
Contempt
AmazementIndifference
Tuesday 05 April 2011
#4. SAY
Where Are Our Customers
Saying What. Why?
Tuesday 05 April 2011
Simple, Clear, Relevant, Conversation
Tuesday 05 April 2011
Accelerate it ...
Michael
Tuesday 05 April 2011
Its About People, Not Channels or Technology Talk With Your Customer in Their Channel Build the Fascination, Be Consistent and Clear (and honest) Drive it. Acceleration B2B & B2C. It is Person to Person (P2P)
#4. SAY
Where Are Our Customers
Saying What. Why?
Tuesday 05 April 2011
# 5. RAVE
Go Beyond Marketing.
Start a Word Of Mouth Movement.
Inspire People and Relationships Continuos. Not start stop Human
Tuesday 05 April 2011
Michael Cowen michael@ravetopia.com
www.ravetopia.com 083 288 7355
Tuesday 05 April 2011
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