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Here's a presentation made to clients on personal branding. It includes a simple BRAND PLANNER that will get you thinking and 5 easy, proven ways I recommend to everyone for quickly building their personal brands.
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Really Stand Out!
Why a little personal branding is good for
everyone.
And how to do it EASILY.
“Everyone has the equal opportunity
to become unequal.”
The purpose of personal branding
is to stand out from others.
Why is personal branding so hot
now?
The New Nature of Jobs
Keeping a job.
Finding a job.
Finding a different job.
“These younger baby boomers held an average of 10.8 jobs from ages 18
to 42. Twenty-three percent held 15 jobs or more, while 14 percent held zero to four jobs.”
Bureau of Labor Statistics
The internet
Millions are taking advantage of the internet to
build their brands world-wide.
Are you?
Fear of Personal Branding
“I don’t want to be that visible.”
“Something bad will happen to me.”
Be very afraid.
Your brand is already visible.
Do you want to have a say? Or just leave it to
others?
How much do you think these people
work at their personal
brands?
Talented.
Instantly recognizable.
Never has to work again.
The 5 P’s of Personal Branding
Product
Place
Price
Packaging
Promotion
Product
“What value do I get when I invest $,
time, relationships, emotions,
connections in you?”
“You need to know me as the person
who….”
Price
“What’s the REAL cost of my
investment in you?”
My real cost = my $/my
friction ratio
Place
“Where are you available?”
“I am available virtually anywhere.”
Packaging
“How do you Dress? Speak? Work?
“See? I’m different from all the other eggs.”
Promotion
“Explain to me again…what makes you different?”
Branding Exercise
Personal Brand Planner - Product
Strengths Weaknesses Values
Expertise Education Experience
DifferentiationWhat people
sayWant to Change
Personal Brand Plan - Price
Minimum Annual Salary
My minimum hourly fee
My friction ratio (pain dealing with me vs. the job I do - 1 is low, 10 is high)
My true cost = my minimum rate/my friction ratio
Personal Brand Plan - Place
I currently live
I want to work
Given my expertise, I’m located poorly, ok, well
I’m prepared to travel
Personal Brand Plan - Packaging
No
Thought
Some Thought
Very
Conscious
It IS my Differentiation
How I dress
How I speak
How I work
How I write
How I listen
Personal Brand Plan - Promotion
Google ranking LinkedIn profile
Claiming my user name on social
sites # of blogs, blog posts
Websites
YouTube videos
Flickr
Twitter, Twitter updates
Books, articles, columns
Speeches
Boards, Committees
FIVE
EASIEST WAYS TO PROMOTE
YOUR BRAND
Search Marketing You
LINKS
CONTENT KEY
WORDS
content
key words
links
BRAND
BRAND (remember
Julie and Julia?)
links
content
BRAND
key words
links
content
Get your own channel.
Be who you are.
NETWORKING
What’s your passion??!
What’s your brand?
Who’s in charge? You?
The 5 P’s. I’m the person that…
LinkedIn, Blogging, Twitter, YouTube, Meetups.
Summary
@jimcrocker
Boardroom Metrics
Toronto
jcrocker@boardroommetrics.com
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