Recruitment is Marketing | InDemand 2014

Recruitment is Marketing

2

STRATEGY  |AWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

3

CONSIDERING  

HIRED  

UNAWARE  

AWARE  

Every  Candidate  has  completed  The  Candidate  Journey  

Every  Candidate’s  Journey  

From Unaware to Hired

ADP  =  Payday!!!!!!!!!!!!!!!!  

5

6

7

8

STRATEGY  |AWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

9

Strategy:  Define  and  Build  The  Brand    

10

Communication

ADP’s  Employer  Brand  incorporates  our  Mission,  Vision  and  Values  

One ADP

Integrity is Everything Insightful

Expertise

Service Excellence

Inspiring Innovation

Each Person Counts Results-driven

Social Responsibility

Employment Value Proposition Preferences for Sales in Professional Services in North America

We  also  work  with  partners  to  understand  what  target  talent  pools  care  about

13

MarkeRng  Funnel  to  Engage  and  ATract  Top  Talent  

Build Awareness

Engage

Nurture

Hire!

Next-Class Strategies include converting candidates and employees into promoters

 Step  1:  Create  Awareness    STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

Step  2.  Build  CommuniRes  of  Talent  STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  NEXT  SLIDE  –  show  various  TS  

16

Step  2.  Build  CommuniRes  of  Talent  STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE    

2    

 187,446  followers  

 79%    of  LI  Members  are  

interested  in  updates  on  job  opportuni6es  from  companies  they  follow    

 23%    of  LI  Members  hired  were  following  ADP  at  the  6me  

of  hire      

Step  2:  Build  CommuniRes  of  Talent  STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

Benefits  of  a  Community:  Measurable  Results  Define  populaRons  within  the  talent    community  to  engage  in  new  ways:    By  area  of  interest  and/or  regionally      •   Recruiter  Chats  •   Customized  Webinars  •   Targeted  e-­‐newsleEers  •   Invita6ons  to  meet  us  at  events      (college  campus,  Diversity  Events,  Industry  events,  career  fairs,  Your  own  hosted  events)    Using  digital  means  of  communica6on  (or  digital  tracking  on  physical  ads)  allows  you  to  track  every  step  of  the  process  and  make  constant  improvements  

Step  3:  Nurture  Your  Talent  STRATEGY  |AWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

19

The  Norm      

Corporate Branding Content

PR

Awards

Corporate Blog

Earnings

Community Efforts

Job Postings

Best  In  Class  

Corporate Branding Content

PR

Awards

Corporate Blog

Earnings

Community Efforts

Job Postings

Powerful Talent Brand Content

Thought Leadership

Humor

Video/Photos

Employee Testimonials

Department/ Individual Blogs

Pop Culture

Step  3:  Nurture  Your  Talent  STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

§  Newsletters

§  Webinars

§  Job Alerts

• 

22

Email Marketing Hires were up 200%

this fiscal year

Step  3:  Nurture  Your  Talent  STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

Event  Based  MarkeRng:  

•  Webinars    

•  Virtual  Career  Fairs  

•  Live  Events        

•     

23

Step  3:  Nurture  Your  Talent  STRATEGY  àAWARENESS  à  ENGAGE  à  NURTURE  à  HIRE  

 ADP  Talent  Brand:    By  the  Numbers    

25  

Life@ADP  -­‐    52%      Community  |  Diversity  |  Benefits    Technology@ADP  –  9%  Discover  a  culture  of  innovaBon    StarRng  your  Career  -­‐  4%      On-­‐campus  recruiBng,  career  advice  for  recent  grads    

ADP  EssenRals  –  22%  HR,  Payroll,  Client  Service  &  ImplementaBon  Careers      Sales@ADP  –  13%    Explore  ADP’s  top-­‐ranked  Sales  Programs  

800,000+ Talent Community Members

10%  of  North  American  hires  are  directly  aEributed  to  talent  branding  programs  

Sales HR IT

Consulting Operations

187,446+ Followers on LinkedIn

Talent  Brand  Index  measures  your  talent  brand    What  percent  of  people  who  know  about  you  show  an  interest?  

Talent  Brand    Index    =  

Talent  Brand  Engagement    Talent  Brand  Reach  

Talent  Brand  Reach  

Talent  Brand  Engagement  

Talent

4,792,260 members

members 755,096  

ADP     16%  

26

Thank  You