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Rewire Your Brain
Rewire Your Business
215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
google.com/+JeffGibbard
jeff@truevoicemedia.com
linkedin.com/in/jgibbard
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
ResourcesSlides, Links and Tools Mentioned
truevoicemedia.com/notes
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIAThe Social Business Agency
www.truevoicemedia.com
215.948.2012
@truevoicemedia
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
#tvmtalk
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Death by Powerpoint
Death by Powerpoint
Stay engaged my friends
RULES
RULESInterrupt meDon’t fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother (she worries)
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What Is Social Media?
Is It This?
Is It This?
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
It’s Even
BIGGER
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Those Are Just
PLATFORMS
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
For The Moment, Let’s Forget About PLATFORMS
This Is Our
World
It’s Gotten
Smaller
More Connected
It’s Gotten
It’s Gotten
Faster
Is Right At Our Fingertips
Connection
Is Right At Our Fingertips
Information
It’s Part Of Our Everyday Lives
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
It’s how we...★Communicate
★Complain
★Promote
★Seek Help
★ Find Information
★Share Information
The Conversation
Needs To Evolve
So Let’s Start
At The Beginning
Prior To The Year 2000
A World With Gatekeepers
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
But
NOW
A World Without Gatekeepers
+
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Behaviors Are
CHANGING
“The Amount Of Information Created By Humankind From The Dawn Of Civilization Until 2003 Is
About 5 Exabytes Of Data...
...that Same Amount Of Information Is Created Every Two
Days In 2010, And The Pace Is Increasing.”
-Eric Schmidt, Former CEO, Google
Dawn of reco
rded human civiliz
ation
20032010
5 Exabytes of Data 5 Exabytes of Data
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
90% Of World's Data Generated Over Last Two Years
Science Daily, May 22, 2013
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
1995
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
2005
20051995
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
2014
Can anyone recommend a good plumber in Philadelphia? #Philadelphia #Plumbing
Looking to hire a data analyst...any recommendations or intros would be appreciated.
Hey SF friends, looking for the best sushi restaurant in San Francisco...GO!
If Your Customers Are Changing Their Behavior
Will Your Business Change With Them?
It’s Time To
Rewire Your Brain
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Three Questions
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
?Where Do Our CustomersSpend Their Time Online
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
?How Do Our CustomersBehave Online
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
?What Value Can We Provide To Our Customers
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
A New Framework:The Five Components
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
promotion
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
measurement
engagement
listening
content
promotion
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
promotion
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
engagement
listening
content
promotion
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
measurement
engagement
listening
content
promotion
Listening
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Are you listening?★People talking about your industry
★People talking about your brand
★People talking about your competitors
★People asking for information & answers
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Are you listening?★People are sharing experiences
★People are writing opinions
★People are creating videos
★People are posting pictures
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Listening can lead to...★ Improved service offering
★ Improved product development
★Closer personal relationship with customers
★Relevant content creation
Content
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Content Examples★How-to videos, blog posts, whitepapers
★Answers frequently asked questions
★Give a behind-the-scenes look at the company
★Provide Industry perspectives
★Run Contests
★Create exclusive offers
Engagement
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Stop The PromotionStart The Dialogue
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Sign Your Name
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Be A Human Being
Promotion
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Paid Visibility
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Measurement
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Start simple★Make sure metrics match goals
★What is working?
★What is not working?
★ Learn about your audience
TRUE VOICE MEDIAThe Social Business Agency
www.truevoicemedia.com
215.948.2012
@truevoicemedia
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Jeff GibbardPresident & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
THANK YOU!
Go here, to find me everywhere: jeffgibbard.com
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Q & A
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