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Craig Rispin Keynote Speaker for RI Advice Connect Hamilton Island 15 April 2014 on the future of customers, marketing, technology, productivity.
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Craig Rispin CSP
Sunday 13 April (Proprietors Day)
Agenda Day 1 – Monday 14 April (Efficiency) Time 8.00am Registration - Conference Centre CONFERENCE CENTRE 8.30 – 8.45am
Welcome Peter Ornsby, Senior National Manager – Advice & Operations | RI Advice Group Glenn Bourke, Manager - Hamilton Island Resort
8.45 – 9.15am Introductory Address & Adviser Awards Darren Whereat, CEO – RI Advice Group
9.15 – 10.15am Keynote Address Hon Jeff Kennett
10.15 – 10.45am Morning break 10.45 – 11.30am
Workshop Stream 1 Getting more done without burning the candle
Jason Gapps
Workshop Stream 1 Xplan in your business
Derryn Malkior and Joseph Ayrout
11:40- 12:30pm Workshop Stream 2 SUPERsizing your client’s retirement Troy Smith
Workshop Stream 2 Xplan in your business Derryn Malkior and Joseph Ayrout
12.30 – 1.00pm Lunch 1:30 – 6.00pm Sailing Regatta
An afternoon of adventure and team racing against your colleagues with the stunning backdrop of the Hamilton Island
6.00 – 10.00pm Welcome reception Bommie Deck, Hamilton Island Yacht Club Enjoy an evening of cocktails, canapes and mouthwatering food stations after your day out sailing at the Hamilton Island Yacht Club. Take in the breathtaking views of the marina and Dent Passage.
Time 9.30 – 3.30pm Workshop Sessions & Proprietors Meeting 4:50 – 5:50pm Cocktails and canapés (proprietors only)
“The temptation of business is always to feed yesterday
and to starve tomorrow.”
- Dr. Peter Drucker
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Gap
Education Re-Engineering
Global Mobility
DigitalCustomers
End ofRetirement
Emerging Models
OutrageousOutsourcing
MarketingMegatrend
InnovationImperative
Speed & Size
Cloud Computing
Robots Rise
Coworking &Collaboration
Massively Mobile
SecurityScare
Big Data
We Live in a Time ofAccelerating Change
Karl Fisch - Educational Futurist
Discuss with a Partner:
What Did You Find Most Surprising in the Video?
Did You Know?
Most of Those Facts are Out of Date...
“If change is happening on
the outside faster than on
the inside -the end is in
sight.”
-Jack Welch
Digital Customers
What’s the First and Last Thing She Does Everyday?
And Her Baby?
Is a Digital Native from Birth...
And Sally’s Granny?
Life Changing Device at 99 Years
And Sally’s Company?
Requires New Hires to Update Linkedin.com Profiles on Their First Day
She’s Tracking Her FitnessRe-Imagination of Health Awareness…
THEN…
Awareness Campaigns /Physician Visits
NOW…(Nike+ / Jawbone UP)
Always-On Tracking + Syncing + Analytics / Quantified Self
47
Google Glass
And That’s Today...In 5 Years What Will Customers Be Like?
Google X Project Contact Lens
Digital Customers Like Digital Solutions
(and Personalised Service Too)
High-Tech/High-TouchCustomers
Customers in 5 Years Forecast:
Customers in 5 Years Forecast:Data Driven - Real Time Information on Vendors Transparency Abounds
Customers in 5 Years Forecast:Data Driven - Real Time Information on Vendors Transparency Abounds
Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions
Customers in 5 Years Forecast:Data Driven - Real Time Information on Vendors Transparency Abounds
Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to Customers Controlled by Customers by Law
Customers in 5 Years Forecast:Data Driven - Real Time Information on Vendors Transparency Abounds
Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to Customers Controlled by Customers by Law
Brand Loyalty - Continues to Evaporate New Brands Grow Rapidly
Reaching Global Executives:12Megatrends in B2B Marketing
sked to rate the value of various marketing activities on a five-point scale, meetings/conferences and research/surveys top the list.
Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers.
This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print.
Specifically, these cross-channel programmes
user communities) and passive (print) promotional channels.
The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles3.76
3.85
3.61
1M E G A T R E N D O N E
A
Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business
Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”
Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”
“Thought leaders have a distinctively original idea, a unique point of view or an insight.”
Thought Leadership Marketing –Tops for Marketers & Buyers
Thought Leadership Marketing –Tops for Marketers & Buyers
Thought Leadership Marketing –Tops for Marketers & Buyers
� 9'of'the'top'11'effective'ways'of'getting'a'����������� ������� of'involve'Thought'Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
2.02.22.32.32.32.3
2.52.82.9
3.13.23.33.43.4
3.73.7
Source: ITSMA, How Customers Choose Study, North America, 2007
� 9'of'the'top'11'effective'ways'of'getting'a'����������� ������� of'involve'Thought'Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade showCase studies describing successful customer solution implementations
Article in the business or trade pressInvitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorshipOnline advertisement
Vendor's blogTV or print advertisement
Phone call from a sales representative from the service firmEmail from a sales representative from the service firm
Direct mail brochureConference sponsorship
Electronic newsletter from the service firmWhite paper offered on the Internet
Search engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)
2.02.22.32.32.32.3
2.52.82.9
3.13.23.33.43.4
3.73.7
Source: ITSMA, How Customers Choose Study, North America, 2007
Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the2010 program, join the Ernst & Young Entrepreneur OfThe Year community of interest.
Monthly newsletters
Read previous issues of ourmonthly Entrepreneur Of The YearConnections newsletter.
Select a Newsletter
Exceptional – the 2011 Ernst & Young Entrepreneur OfThe Year magazine
This year’s magazine is filled withthought provoking and inspirationalstories, including profiles of our2010 Entrepreneur Of The Yearnational winners.
Read the Exceptional magazine e-book.
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is thefirst and only truly global award of its kind,Entrepreneur Of The Year celebrates those whoare building and leading successful, growingand dynamic businesses, recognising themthrough regional, national and global awardsprograms in more than 140 cities in 50countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurialspirit is alive in the corporate world. What canyour organisation do to cultivate this spirit ofinnovation and retain “intrapreneurial” thinkers?Find out more.
Do you know an outstandingentrepreneur?
Nominate them now for the 2011 Ernst &Young Entrepreneur Of The Year awards. Readour nomination guide and complete ourregistration of interest form, or contact yourregional Entrepreneur Of The Year programmanager.
Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the2010 program, join the Ernst & Young Entrepreneur OfThe Year community of interest.
Monthly newsletters
Read previous issues of ourmonthly Entrepreneur Of The YearConnections newsletter.
Select a Newsletter
Exceptional – the 2011 Ernst & Young Entrepreneur OfThe Year magazine
This year’s magazine is filled withthought provoking and inspirationalstories, including profiles of our2010 Entrepreneur Of The Yearnational winners.
Read the Exceptional magazine e-book.
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is thefirst and only truly global award of its kind,Entrepreneur Of The Year celebrates those whoare building and leading successful, growingand dynamic businesses, recognising themthrough regional, national and global awardsprograms in more than 140 cities in 50countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurialspirit is alive in the corporate world. What canyour organisation do to cultivate this spirit ofinnovation and retain “intrapreneurial” thinkers?Find out more.
Do you know an outstandingentrepreneur?
Nominate them now for the 2011 Ernst &Young Entrepreneur Of The Year awards. Readour nomination guide and complete ourregistration of interest form, or contact yourregional Entrepreneur Of The Year programmanager.
75%
Profitable ProductivityThrough Automation &
Outsourcing
Top Technologies Transforming Business
1. Google Apps for Business - $50/yr Replacement for M$ Office
Top Technologies Transforming Business
1. Google Apps for Business - $50/yr Replacement for M$ Office
2. Google Apps Marketplace - - Install Incredible Apps in Seconds
Top Technologies Transforming Business
1. Google Apps for Business - $50/yr Replacement for M$ Office
2. Google Apps Marketplace - - Install Incredible Apps in Seconds
3. SquareSpace for Mobile Responsive Websites - Perfect for Your Thought Leadership Site
Top Technologies Transforming Business
1. Google Apps for Business - $50/yr Replacement for M$ Office
2. Google Apps Marketplace - - Install Incredible Apps in Seconds
3. SquareSpace for Mobile Responsive Websites - Perfect for Your Thought Leadership Site
4. IFTTT.com - If This Then That - Automate the Web, Social Sites, Smartphone
Outrageous Outsourcing
Case Study of CFPCreated His Thought Leader Master Message:
Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”
Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance
Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 Leads
Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 LeadsUsed Fiverr to Create PowerPoint Template and Presentation Flyer Layout
Case Study of CFPCreated His Thought Leader Master Message:“Will Your Money Last as Long as You Will?”Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using ElanceDetermined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 LeadsUsed Fiverr to Create PowerPoint Template and Presentation Flyer LayoutHired On-Demand VA Service to Market and Answer Requests to Speak
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