View
871
Download
2
Category
Tags:
Preview:
DESCRIPTION
Day one of the Online Presence Development workshop presented by the Rogers State University Innovation Center focuses on developing a strategy for building your for profit or non-profit organization's online presence. Day two includes steps for developing a website that utilizes e-commerce, how to leverage search engine marketing for your website, social media must haves, and how to analyze your online presence performance through cost efficient tools. Please feel free to review the presentation below or download the presentation to review any information from day one's presentation. If you have any questions about the presentation or specific topics you would like more information on please contact the RSU Innovation Center, 918-343-7509 or atucker@rsu.edu.
Citation preview
How to Create an Online Presence for Your BusinessAnthony W TuckerRSU Innovation CenteratuckerRSUedu Twitter Brand_Tuck
Day 2
bull E-Commerce
bull Search Engine
Optimization
bull Web Analytics
bull Social Media
View this Presentation on httpwwwGetMeFoundOnlinecom
What Wersquore Going to Cover0 Website Development
0E-Commerce Website Platforms0Web Analytics0Search Engine Optimization0Pay-Per-Click Search Engine amp Social Media Promotion
0 Social Media Development0 Google
0Leveraging for small business0Google industry secrets
0 Building Your Brandrsquos Identity0Presented by Branding Specialist Brandon Irby
View this Presentation on httpwwwGetMeFoundOnlinecom
Todayrsquos Objectives0Learn how to turn your small local business into a
world-wide enterprise with Shopify0Get your website found online through leveraging
0 Organic Search Engine Optimization0Hiring Someone or Doing it Yourself
0 Non-Organic Search Engine Optimization0Pay-Per-Click Paid Placement (Time amp Space)
0 Google Ad Network0 Unplanned Purchases
0Learn how to analyze your websitersquos performance0Learn how to turn social media into a revenue stream
for your business
View this Presentation on httpwwwGetMeFoundOnlinecom
Skyscrapers Arenrsquot Built Overnight
0 You will get what you put into your online presence development for you business
0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you
0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization
0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on
View this Presentation on httpwwwGetMeFoundOnlinecom
BING IT TIME
Homework Review
Top Websites0 Red Dress Boutique
0 Great use of custom application0 Great use of categories for types
of clothes and by price range0 Easy to operate0 Does need major search engine
optimization work0 Needs to encourage social
sharing of every product listed0 Example ShareThis application
Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa
0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order
0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline
0 Major website work needed to compliment social media stature
0 Must champion shipping and have solidconsistent refund process in place
View this Presentation on httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
What Wersquore Going to Cover0 Website Development
0E-Commerce Website Platforms0Web Analytics0Search Engine Optimization0Pay-Per-Click Search Engine amp Social Media Promotion
0 Social Media Development0 Google
0Leveraging for small business0Google industry secrets
0 Building Your Brandrsquos Identity0Presented by Branding Specialist Brandon Irby
View this Presentation on httpwwwGetMeFoundOnlinecom
Todayrsquos Objectives0Learn how to turn your small local business into a
world-wide enterprise with Shopify0Get your website found online through leveraging
0 Organic Search Engine Optimization0Hiring Someone or Doing it Yourself
0 Non-Organic Search Engine Optimization0Pay-Per-Click Paid Placement (Time amp Space)
0 Google Ad Network0 Unplanned Purchases
0Learn how to analyze your websitersquos performance0Learn how to turn social media into a revenue stream
for your business
View this Presentation on httpwwwGetMeFoundOnlinecom
Skyscrapers Arenrsquot Built Overnight
0 You will get what you put into your online presence development for you business
0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you
0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization
0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on
View this Presentation on httpwwwGetMeFoundOnlinecom
BING IT TIME
Homework Review
Top Websites0 Red Dress Boutique
0 Great use of custom application0 Great use of categories for types
of clothes and by price range0 Easy to operate0 Does need major search engine
optimization work0 Needs to encourage social
sharing of every product listed0 Example ShareThis application
Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa
0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order
0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline
0 Major website work needed to compliment social media stature
0 Must champion shipping and have solidconsistent refund process in place
View this Presentation on httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Todayrsquos Objectives0Learn how to turn your small local business into a
world-wide enterprise with Shopify0Get your website found online through leveraging
0 Organic Search Engine Optimization0Hiring Someone or Doing it Yourself
0 Non-Organic Search Engine Optimization0Pay-Per-Click Paid Placement (Time amp Space)
0 Google Ad Network0 Unplanned Purchases
0Learn how to analyze your websitersquos performance0Learn how to turn social media into a revenue stream
for your business
View this Presentation on httpwwwGetMeFoundOnlinecom
Skyscrapers Arenrsquot Built Overnight
0 You will get what you put into your online presence development for you business
0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you
0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization
0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on
View this Presentation on httpwwwGetMeFoundOnlinecom
BING IT TIME
Homework Review
Top Websites0 Red Dress Boutique
0 Great use of custom application0 Great use of categories for types
of clothes and by price range0 Easy to operate0 Does need major search engine
optimization work0 Needs to encourage social
sharing of every product listed0 Example ShareThis application
Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa
0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order
0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline
0 Major website work needed to compliment social media stature
0 Must champion shipping and have solidconsistent refund process in place
View this Presentation on httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Skyscrapers Arenrsquot Built Overnight
0 You will get what you put into your online presence development for you business
0 If you have questions please donrsquot be afraid to ask today tomorrow next week or whenever The Innovation Center is a resource for you
0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization
0 Leverage the new Online Resource Center for industry insight self-help videos directory of who to hire and register for future workshops that focus on specific online presence development functions that you would like to learn more on
View this Presentation on httpwwwGetMeFoundOnlinecom
BING IT TIME
Homework Review
Top Websites0 Red Dress Boutique
0 Great use of custom application0 Great use of categories for types
of clothes and by price range0 Easy to operate0 Does need major search engine
optimization work0 Needs to encourage social
sharing of every product listed0 Example ShareThis application
Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa
0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order
0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline
0 Major website work needed to compliment social media stature
0 Must champion shipping and have solidconsistent refund process in place
View this Presentation on httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
BING IT TIME
Homework Review
Top Websites0 Red Dress Boutique
0 Great use of custom application0 Great use of categories for types
of clothes and by price range0 Easy to operate0 Does need major search engine
optimization work0 Needs to encourage social
sharing of every product listed0 Example ShareThis application
Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa
0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order
0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline
0 Major website work needed to compliment social media stature
0 Must champion shipping and have solidconsistent refund process in place
View this Presentation on httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Homework Review
Top Websites0 Red Dress Boutique
0 Great use of custom application0 Great use of categories for types
of clothes and by price range0 Easy to operate0 Does need major search engine
optimization work0 Needs to encourage social
sharing of every product listed0 Example ShareThis application
Top Facebook Business Pages0 httpswwwfacebookcomImpressionsnwa
0 Custom HTML Applications0 Browse Store0 Restock Notify0 Instagram0 Sign up for Shopping Cart0 How to Order
0 Major Return on Investment on Facebook by leveraging displayingselling product direct on Facebook with RunShip amp RunHold comments to photos on Facebook timeline
0 Major website work needed to compliment social media stature
0 Must champion shipping and have solidconsistent refund process in place
View this Presentation on httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
My Lucky 7 Tips to Market Dominance
1 Building the Brand 2 Situational Analysis3 Build a Strategy for your Website Development4 Build Your SEO Strategy5 Analyze Your Website Performance6 Become Socially Responsible7 Make Google Your Friend
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Step 3 Building a Strategy for your Website Revisited
0Now that we know what the market looks like it is time to build a strategy for your brand
0Are you going to hire someone or do it yourself0Have SMART goals for your website development and
social media strategies 0 Increase traffic from northeastern Oklahoma by 200 in
first three months of new site0 Increase engagement on Facebook by 500 fans in the first
three weeks of the optimized Facebook page0 Be on the first page for local results for specific industry in
first six months
View this Presentation on httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Available Platforms0 Wix (Drag and Drop)
0 App market is available0 SquareSpace (Drag and Drop)
0 Example Ontario PC0 Weebly (Drag and Drop)
0 Example Build Bartlesville0 WordPress
0 Example bugRIGHT0 Plug-in market is available
View this Presentation on httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
E-Commerce Website Platform
0Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses
0Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred
0Take your local business to a world-wide market with new revenue streams
0Key features of Shopify0 httpwwwshopifycomwebsitetemplates
View this Presentation on httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Options for Building Your Shopify Website
Option 10 Hire a developer to design a
custom template and setup the site0 Includes setting up for
search engine optimization0 Setting you as the business
owner up as the admin to upload images pages videos and more from mobile phone or tablet
Option 20 Do it yourself Take on the world-
wide market with a strategy on your own0 Use a stock template from Shopifyrsquos
template market place0 Register your website with
GoogleBing0 Optimizing each product page and
content page with keywords and SEO tactics
0 Upload images content and keep track of orders
0 Link with social media to create traffic and additional revenue streams
0 Leverage new applications to increase engagement and functionality
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Step 4Build Your SEO Strategy0 Leverage the situational analysis conducted for the web development
strategy to analyze the following0 Keywords competitors are using0 SEO tactics that competitors are using
0 Strong Tagging0 Bolded text mean STRONG TAGGED
0 GoogleBing focuses on those key terms
0Micro-Tagging0 Way of the future that will tell search engines exactly what the page represents Example Murphyrsquos
Steakhouse in Bartlesville Okla would have Micro-Tags for local restaurant with location featuring Bartlesville Okla or near Tulsa Okla
0 Leverage Google AdWords Keyword Tool to analyze keywords per industry0 Organic vs Non-Organic Search Engine Marketing
0 Understand the importance of SEO dominance on all content 0 GoogleBing canrsquot read or properly index FlashJava or images without a
proper ALT Tag and file name0 Continue to modifying strategy to continue to increase traffic and conversion
ratesView this Presentation on httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Option 1 Hire a SEO Juice Man0 Much like scenario when hiring a web developer must have a strategy in
place before meeting with potential SEO Juice Men0 Have list of competitors readily available geographic target market and
targeted audience0 Be ready to pay monthly fee and expect to receive updates including
0 Monthly Google Analytics Report0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned purchases0 Planned
0 Someone Googles the keywords Arena Tools for Tractor your business should be on the first page if you sell arena tools
0 Unplanned0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for tractors
0 Think impulse buying at a grocery store with end caps and products at the check out
View this Presentation on httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Example of SEO Juice Man
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Option 2 Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website
development platform0 Register with Google Analytics to analyze traffic
0 Are visitors bouncing (exiting) from you site to soon0 Are visitors getting to the desired take action page on your website0 Just because you have traffic does not mean you have the right traffic
0 Conversion rates and ROI
0 Have a strategy for both0 Organic SEO
0 How do you make your site seem more credible and relevant to search engines0 Build back links and continually add new content that is engaging and contains keywords
0 Non-Organic SEO0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic and higher rankings0 Google AdWords0 Facebook Ads0 Display Ad placement on targeted websites
0 ESPN0 High Plains Journal
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
SEO Tactics That Will Earn You Google Cred
0 Have a domain name with specific keywords in the actual domain name0 Example TulsaMetalRoofingcom0 You can make this domain name your main domain name and
then have multiple other domain names that point back to your website
0 If you post videos to YouTubeVimeo ensure that you use key terms in the title of the video and keyword section
0 Have internal links on each page of your website0 Update your content regularly 0 Save every image that is placed on your website with
keywords0 Example WeddingCakeBakersTulsajpeg
View this Presentation on httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
SEO Industry Secrets0 You can submit your website and subsequent webpages to be
indexed by Google and Bing by registering for webmaster tools on both search engines0 You must verify your website with both Google and Bing by
placing code on your website0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website 0 Example bugRIGHT
0 Get social and leverage social media0 Submit articles to targeted media contacts for publishing both
in print and online Increases traffic to website and builds credibility in the eyes of consumers and search engines0 PR Web
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Step 5 Analyze Your Websitersquos Performance
0 To continue your companyrsquos empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website social media and marketing effortrsquos performances
0 Remember that you must set SMART goals to have specific metrics to measure success by for your businessrsquo online performance
0 Find benchmarks in your industry that you would like to see your business get to0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and social media
0 You must leverage cost efficient resources to really grasp your online performance0 CrazyEGG0 Raven Tools
View this Presentation on httpwwwOnlinePresenceDevelopmentWeeblyCom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Option 1 Hire Help
0 When tracking your website social media and marketing effortrsquos performances it can become labor intensive This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance hire help
0 If you are to hire someone make sure to know exactly what they will be providing you with each month0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics social media mentions etc0 If there is work that is needed to be done to improve your website
social media or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone
View this Presentation on httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Option 2 Be a GUERRILLA Do It Yourself
0 Register for cost efficient and FREE tools that will help you make adjustments to your website social media and promotional strategy0 Google Analytics0 CrazyEGG0 Raven Tools0 HootSuite0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT0 Make updates to website social media and promotional strategy based
on tangible analytics Donrsquot fall for advertising sales reps tricks again You own your own fate
0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Step 6 Become Socially (Social Media) Responsible
0 The important reasons why to leverage social media0 Build your brand
0 Continue to build your relationship with current customers0 Enable new customers to find you0 If your brand is not finding ways to connect with the Millennial age cohort then it will die
These are the individuals that will leveraging social media platforms0 Earn Reviews to build your brand through social media
0 Google+0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product0 Create another channel to generate revenue At the end of the ROI and conversion rates are just
as important on social media0 Earn search engine optimization juice for your website Gives your company not only another
touch point with your consumer but earns you credibility in the eye of the beholder aka GoogleBing
0 Enables a customer centric method for customers to tell other potential customers about your product and services through ldquoSharingrdquo0 Try to encourage the sharing of company content
0 Official hashtags () through Twitter promotions through Facebook etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook
business page0 Have a strategic plan for getting traffic to your Facebook business page
0 Organic Traffic0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline0 Hosting promotions for customers that run through Facebook0 ldquoLikingrdquo targeted businesses retailers or community organizations in your target
market0 Example bugRIGHT
0 Non-Organic Traffic Through Internal Targeting0 Pay Per Click advertising on the Facebook network
0 After 30 ldquoLikesrdquo on your Facebook business page go and claim your Facebook business pagersquos username0 Example FacebookcomRSUInnovationCenter
View this Presentation httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Facebook Business Page Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your page
0 Tag every picture and video you upload to your page0 Leverage free applications on Facebook that increase engagement with fansfollowers
on your Facebook page or direct the them to a specific external site0 Re-Direct0 PDF-Tab-Viewer0 YouTube0 Instagram
0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fanfollower to make a purchasing decision on the Facebook page
0 Have an optimized image in each image place holder for you brand0 Facebook Timeline Cover0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives0 Facebook Offers0 Promote Your PostsView this Presentation on httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business Now business owners can become savvy social media marketers with all-in-one dashboards0 HootSuite
0HootSuite allows you to strategically schedule your Tweets Facebook Posts LinkedIn Posts and Google + Page Posts from one dashboard
0Best of all Hootsuite is free for small businesses with less than 5 social media accounts
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Learn More About Social Media Platforms Online
0Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business0 Twitter0 Google +0 LinkedIn0 Video Platforms
0YouTube0Vimeo
View this Presentation on httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Step 7 Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The List Could Go On Forever)0 Google Webmaster Tools0 Google Analytics (Previously Discussed)0 Google Places
0Organic placement in Google Search Engine Rankings0Non-Organic Options
0 Pay-Per-Click0 Google Offers
0 Google Drive to Share Documents0Google Fusion Tables-BETA0Google Word Excel PowerPoint etc
View this Presentation on httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Learn More on Googling for Businesses Online
0GetMeFoundOnlinecomresources
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Homework for After Day 2
0Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs0 This can be done by visiting RSUinnovationcom and
filling out the ldquoRequest for Servicesrdquo form0Email Anthony W Tucker at atuckerrsuedu with
any questions
View this Presentation on httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Got QuestionsContactAnthony W TuckerPhone 918-343-7509Email atuckerrsueduTwitter Tweet questions to Brand_Tuck with BuildMyOnlinePresenceReview Todayrsquos Presentation and Other Resources at the new Online Resource Center for Online Presence Development httpwwwGetMeFoundOnlinecom
Recommended