SCA Promotions - Your Source For Promotions That Motivate

Strategic Marketing Partner for Promotions

Who is SCA? For 27 years, SCA has been the go to resource for

both Agencies and Brands to assist with their Promotional Campaigns.

Core differentiators lie in Promotional Risk Management and Technology Solutions.

SCA Family

With offices in…

United States, London, Canada, Germany*, China*, Australia*, Greece*, South and Central America*

*Partner Distributors

Agencies use SCA to partner…

To create a promotion tied to a much bigger

advertising or marketing campaign. We only handle

promotions (digital and traditional).

Behind the Scenes

Or at the Table

Brands use SCA to…

Handle the heavy lifting for their

promotional marketing.

Work with the in-house creative team or their creative agency to assist

in promotion strategy and execution.

CMO’s, CFO’s & VP’suse SCA to…

Provide strategic

Redemption Forecasting when there is a fear that the promotion is

going to be “too successful” negatively impacting the overall budget.

Hmm…amoney back offer would be great!

Call SCA to create a Redemption

Model!We need more

Sales in 2014 but that promotion is

just too risky.

See case study in Appendix

But what if it’s too successful?!?

Capabilities

Strategic

Services

• Promotion Campaign Ideation• Game Development• Motivating Prize Structures

• Analytics & Reporting• Game Piece Seeding• Promotional Risk Analysis

Full service management Digital, Mobile, Social &

Traditional integration Sweepstakes, Contests &

Games administration Prize Coverage, Sourcing

and Fulfillment Legal Services (In-House) Contest Judging

Promotion Marketing Social Media Promotions

Digital Promotions Event Promotions

Twitter YouTube Instagram Pinterest Facebook Foursquare Google+ Photo Contests User Generated

Content Contests

Instant Win Site Design/Development

Sweepstakes Registration Page

Mobile Promotions Text and SMS

Campaigns

Sports / Skill Contests

Kiosk Rental with Custom Campaigns

Handheld Tablet Campaigns

Money Machines Jackpot Machines Vault Promotions

Some of the Companies SCA partners with….

Technology Solutions SCAinteractive is an SCA Company and full service Promotional Digital

Agency offering custom solutions.

Affordable event marketing kiosks www.prizepad.com Great for customer acquisition and list generation.

Photo contests via Instagram, Twitter, Vine, Facebook, eMail and Website entries can be activated in less than 3 days.

The prize SDK tools streamline promotional incentives for mobile and online allowing for quick implementation. www.cataboom.com

See additional information in Appendix

Our team of in-house developers builds, hosts and manages custom promotions using Responsive Design to work on all devices.

SCA’s patented DrawServer® has delivered over two billion fully auditable contest results.

Custom Digital Promotions

Responsive Consumer Experience for Promotions

Prize Solutions

Stretch promotional dollars by integrating “insured” prizes in your campaign along with guaranteed giveaways. Within your current promotional budget, SCA’s Contingent Prize Contract covers the risk of awarding the large prizes while consumers win smaller, guaranteed prizes.

Engage consumers with exciting prizes:Win a Tesla Model S

Win $1,000 / Week for Life

Gas for Life

New Home

Promotion Examples in Appendix

Redemption Strategy and Protection Solutions…

Our experience in assessing and managing promotional risk enables you to embrace

creativity and BIG IDEAS!

Add our Fixed Fee or Over-redemption protection to cap your budgets so you can sleep at night.

Protected by SCA!

The offer fell so short of our goals, should have called SCA

The offer over-redeemed and BLEW my budget! Should have called SCA

Promotion Examples in Appendix

We want to partner with your marketing team!

Thank You

Julie Davis

Sr. Account Manager

SCA

214-860-3746

Julie.davis@scapromo.com

Learn more about SCA at:

Julie Davis @ LinkedIn

Appendix:

In 27 years we have handled thousands of promotions with expertise and proficiency. We are proud to have been a partner on the following promotions.

Online Pin ‘n Win

Online Collect & Win Game

Social Media Promotions

Redemption Protection

Valspar® Fixed Fee Coverage Case Study

Looking to become the paint of choice for homeowners, Valspar® launched the Love Your Color Guarantee™. The program assures consumers that if they don’t love their new paint color once it is on the wall, they can receive a rebate for a free gallon of Valspar paint in another color. Valspar also had reason to feel confident; the promotion was backed by SCA’s Fixed Fee™ coverage, which covers the cost of rebates.

OBJECTIVES• Drive sales of Valspar Signature Colors® Interior Paint, sold at Lowe’s and independentretailers.• Foster consumer loyalty via social media.

CHALLENGES THAT WERE OVERCOME• Launch a marketing campaign advertising through television, print, and Web.• Drive consumer excitement with a sweepstakes offering a personal color consultationwith designer Genevieve Gorder.• Offer consumers rebates for up to two gallons of Valspar paint if they are not satisfiedwith their original color.• Invite consumers to visit www.loveyourcolor.com for directions on obtaining the rebate.

RESULTS• Valspar’s Love Your Color Guarantee™ attracted national attention and was so successfulthat Valspar extended their contract with SCA.• Consumers feel confident choosing Valspar paint, knowing they can obtain a free gallonof paint if their original color is not what they wanted.

Bigger than Life!

Current Event Tie-In: Earned Media

“Agency achieved over four billion Brand Gross Impressions through

Internet stories, radio, and TV Mentions!”

Sports Tie-In

Corporate Sponsorships

Special Events

Skill Challenges

Leveraging Sponsorships

Driver Bonus Incentives

$3,000,000 in performance award money to driver, charity and fan

PrizePad Kiosks

DisplaysThere are a number of display options available. From floor stands, to tableTop, to handheld, each display can be “skinned” with a foam core board orGraphic wrap of your choosing.

The PrizePad is a lead generating Super Tool that connects Consumers to prizes, and Sponsors to data, all in real-time

Kiosk Promotion Solutions

Social Media Photo Contests

Multiple ways to collect photos, curate and display on 1 site. Includes a voting platform or random winner selection

all in one solution!

Sample sports photo contest