SCU social media and marketing 2.10

Date Goes Here

The Social Benchmark

Social & Marketing

Dennis O’Malleywww.linkedin.com/domalley

Acquisition / Quantity

Engagement /

Quality

Conversion

Definition of Social

- Authentic- Visual

- Curated- Connected

You have a bright shiny object…Now what?

Date Goes Here

The Social Benchmark

Be Careful for what you wish

for

257 6137

Storytelling is

the best

marketing

.

Shotgun Approach

Create and Leverage Killer Content

Content Cost: $20k Deliverable Costs: $1k Pipeline: $250k Closed Business: 1 large deal

Measure

• Audience Development and Segmentation• Lead Nurturing and Scoring• Content Value• A/B Testing• Content Development

It takes money (or time) to market

- Believe in yourself and what you market

- No solution is perfect and yours doesn’t have

to either

- Speed is more important than being right

- Go Big

- Look good, feel good, do good