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Content is King. If your goal is to find hidden sales opportunities in your lead database, content plays an important role. With the right content, leads will move through the buying process more quickly, and sales will receive high-quality leads only.
Citation preview
The Secret To Creating Lead
Nurturing Content That Converts
Introduction
Jep Castelein
Founder of LeadSloth
www.leadsloth.com
@jepc @leadsloth
“We Know Wot We Wants and We'll Git It”
Sales & Marketing
Alignment
6.
5.
7.
7 Steps to Finding Untapped REVENUE
Choose The Right
Audience
Know Them
Provide Value
Make Offers They Can’t Refuse
Converse
Track & Measure
1. 2.
3.
4.
Get Your Prospect’s ATTENTION
Move Them FORWARD in The Buying Process
Lack of Relevant CONTENT: 45% “End of the Ride”
(source: IDG via Ardath Albee)
Content Meets Buyer's NEEDS Only 42% of the Time
(source: IDG via Ardath Albee)
75% Find CONTENT More Important Than Technology
(source: KingFish Media's 2010 Social Media report)
Agenda
1. Write BETTER Copy
2. Create A Content PLAN
3. Write More EFFECTIVE Emails
4. Read The DIGITAL Body Language
Write BETTER Copy
#1 Write for RESULTS
#2 Write for EDUCATION
“I Love It When a CONTENT Plan Comes Together!”
#1 Segmentation & Buyer PERSONAS
#2 Map Content to the Buying phase
#3 FORMATS: Different Strokes for Different Folks
#4 Writing PRODUCTIVITY & Reuse
Write More EFFECTIVE Emails
1. WHY Do I Get This?
2. What Is It ABOUT?
3. What Does It ASK Me To Do?
4. Why Should I CARE?
5. How Do I RESPOND?
Read The DIGITAL Body Language
Sales & Marketing
Alignment
6.
5.
7.
The 7 Steps & Content Creation
Choose The Right
Audience
Know Them
Provide Value
Make Offers They Can’t Refuse
Converse
Track & Measure
1. 2.
3.
4.
In 30
Minutes...
Learn how
I can help!
Get Tips on Finding
Hidden REVENUE in
Your Lead Database
Contact Jep jep@leadsloth.com
Need Help Creating Content That
Converts? Let’s Talk!
Q&A
jep@leadsloth.com
1-888-4A-SLOTH
www.leadsloth.com
@jepc @leadsloth
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