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People love stories
They love all kinds of stories simply toldThey can take 90 minutes to play
Years to write & months to read
Minutes to sing
They can seem simple, but still be complex
We’re just suckers for good narratives with great returns
Great storytellers need to be great listeners
They know their audience cold
They have walked in their shoes
Lived in their homes
Slept in their beds
In fact, sometimes, they know their audience better than the audience know themselves
Making them capable of magic
You should be able to tell your story to a class of 7 year olds
Pick a field big enough for a never ending story
But remember, stories are not just about communications
Stories live in your product
They live in how you run and analyze your business
Good communications just make sure that
things look good and sound their best
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