Self Marketing anlässlich des #Erni GMD #erni2017

Mike Schwede, mike.schwede.ch, @mikeschwede

Self Marketing! #erni2017

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70 Erni Managers

250 Followers

3 Tweets p. Week

0.5% Retweets

5.46m contacts

http://www.edelman.com/global-results/

1976 - 1997 Grow

1998 - 2011 Agency

2012+ Coach / Startups

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Community:

8,573 Twitter Followers

3,083 LinkedIn Connections

2,262 Facebook Friends

158,000 Google Results

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Twitter:

22.5m impressions from

2,958 mentions

by 1,312 users.

Worth ~1million CHF.

“Mike Schwede” in Numbers, last 365 days

Benefits?

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1. Reach a (niche) communities

2. News and influencer coverage

3. Business inquiries

4. Recruiting: Outreach to potential employers

5. Inspirations and crowd ideas

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7 steps to become a master

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1. What’s target audience?

Coworkers

NewEmployees Existing

Customers

NewCustomers

Influencer

Media

CompetitorsSuppliers

Friends & Family

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2. What’s your story? Who are you?

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Needs, Interests,User Situations, Experiences,

your daily life

Knowledge, Insights, Research

Products, Offering, Brand

Values, Dreams, Visions

User Centric Content Funnel

Better Content Strategy

vsContent Supply

133’000 ResultsContent Demand10-100 (monthly)

pension planning

It’s a content market!

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3. What’s your format?

Be bold, clear, simple

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http://www.edelman.com/global-results/

Creating vs

Sharing

Erni Content

Your ContentResearch,

Articles, Media

Customer Content

Inspiring Quotes, Pictures

4. What are your content sources?

Guest Blogger

5. What’s your plattform?

Huge reach, also b2b(Don’t forget Groups)

Business & HR(Don’t forget Groups) Efficient and agile. Media!

Broadcasts & Service

<20J - not really

Eigenes Hub / Blog and other Forums

Good old newsletter

Influencer: Reach + Credibility

2nd biggest search engineBranding

< 40J - Pic & VideoBranding

6. How to engage?

don’t sell

7. Tools?

buffer.com | Tweetdeck | Hootsuite

agile & quick

measure & improve

strategy=delivery

Mike Schwede, mike.schwede.ch, @mikeschwede

Self Marketing Workshop! #erni2017

The Interview

Interview your neighbour. 4 minutes!

Take notes, provide the notes and change

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1. What are your core competences?

2. Is it fun and fulfilling?

3. What’s the typical role in my team? Leader, Challenger, Analyst,...

The Brainstorming: 5min each

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1. Explain what topics (or even Hashtags) you would like to tweet about?

2. Challenge / Enhance the ideas of your neighbour

3. Take notes, please

Your first tweet: 5min each

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What would you tweet right now?

● 140 characters!

● Picture?

● Make it engaging

● Note it down

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Action:Please keep fingers crossed. Excited to speak today at @accenture #futureofwork.

Pictures:What a great stage / audience. Excited to speak today at @accenture #futureofwork. ((PHOTO))

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See how...Learn how...5 learnings from...5 tasks to...

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See how...We leveraged /achieved. Read how...

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This is awesome! What do you think about? Comment or Quote Retweet.

twitter.com/welcome

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1. Name / Password

2. Username, 15 characters

mikeschwede

cooala_ceo

socialmediaguy

engagementboost

3. Follow 20 interesting people

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6 WeeksList & Try

3-6 Month until the magic moment

12 Montha real commnity

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