Selling Your Products on Amazon

Selling YourProducts on

Amazon in Europe

Worldwide – 88,99 USD billion

Germany – 11,92 USD billion

UK – 5,3 USD billion

2014 in Numbers

Amazon’s Customers

Large, loyal customer base

Reach = 46% of the population

October: 24,8 million visitors

Amazon’s Customers: Germany 2014

?

Amazon `Prime´ Membership

Unlimited one-day delivery

Movies, music and ebooks

Amazon Prime Branding

Amazon Marketplace

Amazon MarketplaceSimilar concept to Ebay

Amazon’s brand & reputation

Select which site(s) to sell on

Product text in local language

Brand PositioningSupplier can set their market price

Explain the product features

Spike in traffic with press-release e.g. Accessories to branded products

Selling with FBA:Fulfilment by Amazon

How FBA Works

Benefits of FBAAmazon handles logistics to consumers Qualifies for Amazon Prime: Large, loyal customer base

Lower delivery cost for consumer

= More sales opportunities

Benefits of FBARecognised by customers

Trusted, reliable Amazon service

= more sales opportunities

Monthly Fee £25.00

Storage fees: Dimensions

Fulfilment fees: Weight

Sales margin: 15% (maximum)

FBA Fees

Product Categories

HomewaresTextilesSporting goodsElectronics & accessoriesProducts < 30 kg

Ideal Product Categories

Not Eligible for FBAProducts longer than 1.5MProducts heavier than 30 kg

Cannot be sold on Amazon:TobaccoWeaponsFireworksMedicines

Banned Categories

Sex productsPornographyLoose gem stonesLive plants

Human body partsEndangered animal partsUncategorised videos /DVDsHazardous materialsAnything that cannot be sold legally!

Banned Categories

Account Set-up

Registering to Sell on AmazonShould be completed by the company

Requires company registration paperwork

Time-consuming. Be patient!

Selecting the Correct MarketplaceBe careful which Amazon site you select

Amazon.com is in the USA, separate to sites in Europe

Register to pay VAT in the local country

Ongoing VAT submissions; UK 4 per year, Germany 12 per year

Xport can suggest independent partners

Additional Consideration

Product Set-up

Seller Central

Create Product Page ContentProduct Title

Bullet points

Description

Keywords/phrases

Additional Work on Product PageAdd page content Upload imagesTranslate to target language

Example Images

Example product page

Stock controlled by scanning the barcode

Entered on Amazon’s system at set-up

Can be EAN, ISBN, UPC or JAN

Must not be damaged or obstructed

More info http://www.gs1.fi/

Barcodes

Sales & Supply

Ongoing Sales Activity“Sales generate sales”Amazon pricing & promo tools

Monitor sales & stock requirements

Book shipments and print labels

`Heavy´ label (+15 kg)Parcel labelShipping

How Xport Can Help You

Your Product Set-upOnce your Seller account is active

Create Product Page ContentTitle, Bullets, Description, Keywords

Upload page content & images

Translate to target language

Ongoing Sales WorkMonitor your sales & stock requirements

Book in deliveries and print labels

Liaise with your sales and dispatch teams

Pricing Hourly rate only. No commissionRequired hours depends on the number of products being listedCompany-specific quote before starting

Marketing Activity

Peak Trading DaysAmazon Prime DayBlack Friday to XmasBoxing DayEasterOther Public Holidays

Sponsored Products campaignPublicise Amazon listings on SoMe, newsletters, advertising etc.

Add Amazon logos & links to your website

At Launch

Sponsored Products

Based on the Amazon search terms

Cost-per-click

Links to the product page = sales opportunity

In target market, to drive traffic to Amazon pages:

1. Google display advertising

2. Contacting Influencers (blogs/forums)

Additional Marketing Activities

Design display banners

Select key search terms

Setting-up the campaign

One-off cost, based on the specific project

Google Display Advertising: Design

Cost-per-click campaign

Daily budget

Controlled by your company

Google Display Advertising: Campaign

Identify the key blogs & forumsProduce a list for you to approveContact the bloggers: demos, tests, samplesOne-off cost, based on the specific project

Contacting Blogs & Forums

www.xport.fimark.wiltshear@xport.fi

+358 44 595 9009