Seven Years in Landing Pages

Seven Years in Landing

Pagesby Scott Brinker

@chiefmartec

http://ioninteractive.com

people > software

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agile > rigid

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An agile task board.

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The daily 15-minute stand-up.2

72% Improved team morale

71% Faster time-to-market

75% Increased productivity

77% Improved project visibility

84% Ability to change priorities

Benefits of adopting agile:

Source: VersionOne 6th Annual State of Agile Survey

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experimentation > optimization

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An experiment has a hypothesisfrom which the business can learn

something meaningful.

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Big Data

Big Testing

BigExperience

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Big Ideas

Big Team

Big Deal

BigTesting

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Source: Marketing Leadership Council of Corporate Executive Board 2012

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Source: Marketing Leadership Council of Corporate Executive Board 2012

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specific > vague

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ideal experience >= one page

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beautiful > sloppy or dull

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big picture > myopia

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Source: Forrester Research

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Thank you!

http://ioninteractive.com

Reach me on Twitter: @chiefmartec