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This was a presentation that I gave on March 15, 2008 at the SFU Backback to Briefcase conference.
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Aaron Cruikshank and Joyce Lau
Agenda
Introduction
Personal Brand Development
Personal Image Management
Personal Marketing Strategies
Questions
Introduction
Imagine that you are a product
How to give yourself a product launch : Product Development (School + Experience)
Marketing (Personal Branding and Key Messages)
Sales (Networking)
Channel Partners (Your Evangelists)
It’s made of pure win!
Product Development
School
Work
Co-op
Volunteerism
Student Businesses
Life
Your Personal Brand
Focus on:
Feature Sheet
Testimonials
Use Cases
Market Differentiators
Positioning
Your Feature Sheet
Catalog of your experience
Inventory of your designations
Branding Vehicle
1997 called. It wants its e-mail address back.
WTF???
Very nice!
Much better than: “My objective – to get a job.”
Draw attention to your strengths
Testimonials
If you don’t ask, you don’t get Need referrals related to high value work Volunteer referrals are just as good
“He walks on water and sometimes he leaks water.”- my mentor when giving a professional reference about seven years ago
Use Case Studies
Accomplishments
Projects that drove you nuts
Examples that relate to the job Have some of these rehearsed
Use Case Elevator Pitches
Differentiators
What sets you apart?
Must be positive
Appearance
Mannerisms
A Gimick
Cool Marketing Materials
Personal Image Management
Your Identity
You
Others
Personal Image Management
You• Confident• Capable• Energetic
Others• Arrogant• Disorganized• Inexperienced
Consequence
• No competitive advantage• Lost sales/potential business• Lack of job opportunities/advancement
DISCONNECT
Personal Image Management
CONSISTENTYou• Confident• Capable• Energetic
Others• Confident• Capable• Energetic
AppearanceBody LanguageCultural IntelligenceSocial Graces
Results
• Increase self confidence• Differentiate from competitors• Opportunities for promotion
What is appropriate?
1.Business comes first 2.Be cautious and conservative (not too “loud”, distracting/sexy)3.Interview dressing is more formal
Personal Image Management
Personal Image Management
Women: What to Avoid
Personal Image Management
Appropriate Business Attire
Personal Image Management
Men: What to Avoid
Personal Image Management
Appropriate Business Attire
Do your research
1. Monster.ca
2. LinkedIn.com
1. Find the jobs/employers you want
(positioning)
2. Find out where they are going to be in
public
3. Insert yourself into their network
Personal Marketing Strategies
Expose yourself
1. Blog
2. Volunteering
3. Conferences
4. Informational Interviews
Personal Marketing Strategies
Key Messaging
1. Your elevator pitch
2. Targeted key messaging
3. Serendipity
4. Your market differentiator
Personal Marketing Strategies
Relationship nurturing
1. Give, give, give
2. Regular contact (once per quarter)
3. Build friends, not leads
4. Recruit evangelists
Personal Marketing Strategies
1. Professionalism
2. Consistency of Messaging
3. Relationships
4. Drive
5. Success
Bringing it All Together
Aaron Cruikshank, Friuch Consulting
aaron@friuch.com
Joyce Lau, Joyce Lau Image
Consulting
image@joycelau.net
Questions?
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