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Copyright © 2017 ADP, LLC. Proprietary and Confidential. 1
Shattering the Benefits MoldDave Marini, Bernadette Nace & Mary Schafer
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 2
Today’s Discussion• HCM Strategic Services:
Overview
• HCM Landscape: The 4Cs
• Benefits as a Value Prop: HowEmployers Are Responding
• Managing Perception: BenefitsCommunications
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 3
HCM Strategic Services: Who We Are
Strategic Advisory Services – Strategy and Insights• HR Strategy and
Business Analytics
• HR / Payroll Service Delivery
• Workforce Management
• Talent ManagementInsights to
Action
Action
Insights and Expertise
Professional Services – Execution and Delivery• Service Delivery
• Communications
• Change Management
• Compliance Audits
• Client-Side Implementation
• Staff Augmentation
• Technical Documentation
• Process Optimization
• Benefits and Total Rewards
• Compliance and Regulatory Affairs
• Communications and Preparing forChange
• Business Case for Change
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 4
HCM Strategic ServicesDavid P. MariniDivision VP
Strategic Advisory Services
John HaslingerVP Compliance &Health Care Reform
Elena RedlichVP Global Payroll
Linda MottVP Service Delivery
Christopher RyanVP StrategicResearch & Global
Bart TurneyVP Public Sector/Best Practices
Sushma TripathiVP Workforce Planning
Professional Services
Mary SchaferVP Communications
David MeckleDir Communications
Susan HanoldVP TalentManagement
Julianne BonvinoExec Administrator
Sharon DeadwylerAnalyst
Jane SmithVP BusinessProcessOptimization
Bernadette NaceVP ChangeManagement
OpenVP Compliance
SpecializedProject Team
SpecializedProject Team
SpecializedProject Team
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 5
The HCM Landscape
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 6
Controlling Costs Impacts Everything• Workforce Management
- Engaged workforce = increased productivity and retention- Time and labor; overtime
• Health/Retirement/Benefits Administration- Consumerism; move to CDHP requires better communication- Self-insured- Defined Contribution
• HR Service Delivery Model- Insource or outsource- Integrated or stand-alone
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 7
Compliance – It’s Complicated• Forcing integration of HR
service: driving HR and Financeto work together
• ACA: Time, payroll, benefits,absence, HR data
• Security and privacy concerns• Updates on State and Federal
Legislation
•
What’s your strategy for keeping upwith all the regulations?
• COBRA and nondiscrimination• DOL required notices• Interacting with
Exchanges/Marketplaces• Required Federal Reporting
(i.e., Forms 1095-C and 1094-C,etc.)
• Appealing and reconciling withfederal penalty assessments
• Paying penalties as required
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 8
Consumer-Directed Employment• Employee expectation: want and expect
a consumer-like retail experience at work• CDHP, Wellness, Spending Accounts• Mobile to manage everything• Pay, time off, benefits: all-in-one
experience• Communication and education• Voluntary benefits; employee access to
public health careWhat’s your consumerism change managementstrategy? Do you have a communications plan?
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 9
Culture – the Real Bottom Line• What’s your employer brand? It matters.• Is your organization seen as a great place
to work?• With social media, word gets around fast!• Benefits:
- Indicator of how a company valuesemployees
- Effects recruiting and retention• Talent Management: is it aligned to
business outcomes?• Data Analytics: measuring outcomes is
criticalCompany culture impacts the solution you choose.
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 10
Bernadette NaceBenefits as a Value Prop: How Employers Are Responding
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 11
The Role of Employer Benefits
$23.25
$10.70
Average Hourly Rate in the United States
Source: Bureau of Labor Statistics: U.S. Department of Labor; March 2016.
Compensation
Benefits
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 12
How Benefits Have Evolved
Of job candidatesreport benefits and
perks are among theirtop considerations
before accepting a job
57%Of workers would prefer new
or additional benefits to apay increase
80%
… and 71% of employees consider work to be the foundation of their financial safety nets
Of those aged 18 to 34would prefer benefitsover pay versus 70%
for those aged 45 to 54and 66% of those aged
55 to 64
90%
Source: Harris Poll for Glassdoor, December 2015.
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 13
How Benefits Have Evolved
Top 5 pieces ofinformation job seekerswant employers toprovide as theyresearch where to work:
1. Details on compensation packages
2. Details on benefits packages
3. Basic company information
4. Details on what makes the company anattractive place to work
5. Company mission, vision, and values
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 14
How Benefits Have Evolved
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 15
Health Care Is a Top Priority for Employers
0% 10% 20% 30% 40% 50% 60% 70%
Managing benefits with the current level of HRresources
Educating employees about the impact of HealthCare Reform
Retaining the skills and talent we need
Keeping benefits competitive
Hiring the skills and talent we need
Understanding ACA's impact
Increased health care costs
Source: ADP Research Institute®
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 16
The Challenge: Striking a Balance!
Compliance AdministrativeBurden
ControlledCosts
EmployeeEngagement/
CandidatePerceptions
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 17
Early Interventions …• Implement consumer-driven health plans• Shift costs to employees• Employ more rigor regarding who to cover• Outsource benefits administration• Focus on wellness
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 18
Newest Trend
• Focus on what employees VALUE- Shift in plan design- Offer more non-medical benefits- Take a personalized approach
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 19
Liken the Benefits Experience to a New CarPurchase …
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 20
Trend Toward Non-Medical Benefits
Source: MetLife 14th Annual U.S. Employee Benefit Trends Study, YEAR?
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 21
Customizing options …
Source: Mercer National Survey of Employer Sponsored Health Plans, 2016.
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 22
Telemedicine Is a Fast-Growing Trend
Source: Mercer National Survey of Employer Sponsored Health Plans, 2016.
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 23
Student Loan Repayment Benefit IsGaining Popularity
Percent of college graduates who saythat all things being equal, their choice
to take a job would be decided, based onan employer’s willingness to offer a
student loan repayment program
76%
Source: American Student Assistance’s “Life Delayed” Survey, 2016.
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 24
Thinking Outside the Benefits Box
BitSol Solutions –Manchester England
Offers Paw-ternity leave –paid time off to take care of
their four-leggeddependents
Boxed WholesaleWill pay $20,000 toward
the cost of an employee’swedding!
Umpqua Regional BankOffers $1,000 shoppingloans, repaid through
payroll deductions
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 25
Mary SchaferMaximizing Perception: Benefits Communications
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 26
Impactful Benefits Communications:Where to Start?
Start With a Plan
1. Goals and Objectives
2. Target Audiences
3. Key Messages
4. Communications Vehicles
5. Tactics and Deliverables
6. Measurement
Understand What Works Launch a MultiprongedApproach
• Remember the Rule of 7• (Also, people don’t read)• Get creative with imagery
and messaging• Tap into:
ü Videoü Infographicsü Mobileü Gamificationü Explanimation
People remember …
CK4
Slide 26
CK4 Font size seems smallCarol Kanarkowski, 3/17/2017
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 27
Infographic Sample
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 28
Make It Human
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 29
Make It Relevant
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 30
Make It Relatable
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 31
Make It Grab Attention
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 32
Make It Creative
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 33
https://videoondemand.adp.com/media/CDHP+Medical+Plan/1_vf3xjxsa
Benefit Guide (content reduced by50% from previous year)
Newsletter
Graphics for New User ExperienceEmails
Make It Consistent
Copyright © 2017 ADP, LLC. Proprietary and Confidential. 34
Summary
• Benefits is evolving
• Looking at benefits holistically is critical
• Enhancing the employee experience
• Breakthrough communications to support
perception of benefits offerings, participation, and
engagement
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