Slideshare as a Social Media Tool

Slideshare as a Social Media Tool

How to build quality networks,

contribution and participation.

Walter Adamson# @g2m

Certified Social Media Consultant

walter.adamson@newleaseg2m.com

Presented as part of Social Media Tools Week, November 2009

#Disclaimer: Walter Adamson is not associated with Slideshare.

Contents

How to build your network• Network• Contribution• Participation

Housekeeping• Profile• Social Links• Linkedin• Facebook• Search & RSS

NCP

Model used by Social Media Academy

Network• Development of your network• Purpose, quality and size

Contribution• Who is contributing and how often

Participation• Measures how others reflect on your network

Trends over time

My motivation

• Slideshare great source of quality material• Networking features under-used, from my observations• High potential for quality connections• Filter connections through content quality

Slideshare stats

• A viral content sharing platform• Thousands of presentations

linked to, blogged about, and tweeted about each day

• 70% of traffic from search• 1.5m users• 30,000 uploads weekly

• Twitter search

NetworkStart at the start

• You have messages!• Complete your profile

People you follow• Started following someone

People started following you• Dianova• thiruvelan

Others visited your profile

Your followers not sheep

Check them out:• They’ve made a choice• How related?• How active?• Who do they follow?

Decide to follow or not

Snap!

• Features• Follows and Followers• Building your network• 1.5m users• 30,000 uploads weekly1

2

4

3We work with IBM, SaaS, and social mediaand have an office in New Zealand.

5

Latest followers• Can “Follow everyone”• Not recommended• RSS

Drill down using your selection criteria

Follow the followers

Presentations:• Communities• Near Field Communications• Mobile Futures• Social Media

Follow Likely future interaction

Relevant

Here’s another example

The selection criteria do work

1. Check Chris Sparshott followers

2. Latest from people he follows

3. Aha! Adam Christensen

4. “Social Media at IBM”

5. Laurel Papworth favorited

6. LP local social media star

This validates Adam Christensenas a valuable network member

Network trail validates itself

NCPContribution

• Comment in the usual way

• Add social links

• Subscribe to follow up

• Creates participation

NCPParticipation - 1

• Reflecting on comments• Links to other sources• Building network quality

http://www.slideshare.net/helgetenno

NCPParticipation – 2

• Best practice tip• David Armano• Ask for help in preparing• Gain participation• Better quality output

http://slideshare.net/darmano

HousekeepingProfile

• Profile – is it complete?

• Add social connector

• Consistent with other profiles

• Which social links to auto?

HousekeepingSocial Links

• Profile – is it complete?

• Social Links – which do you want to activate?– Twitter

– Facebook

– Linkedin

HousekeepingLinkedin

Latest presentations from your connections

HousekeepingFacebook

Latest presentations from your friends

AND your friends’ favourites

HousekeepingSearch and RSS

• Search is OK• No RSS from Search but from Latest• Feed RSS Latest into Reader• (Filter on keywords – Yahoo Pipes)

Conclusion

• Great tool for networking– Quality– Contribution– Participation

• Great source of quality work– Flow from RSS– Followings, friends and connections

http://slideshare.net/adamson

Blog post set up for discussion:http://walteradamson.com