Slingshot key facts sheet

About the BookIt may be hard to believe, but all of us were children once. And as children, our imagi-nation knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protec-tor of treasure. But as we grew older, our imagination was gradually reigned in, and our thinking eventually settled within ac-cepted boundaries of conventionality. What if we could reignite our childhood creativity, and deconstruct our realm of acquired assumptions in the process? It would not only be disarmingly fun, but deeply meaningful in re-imagining our business and re-imagining our life.

Continuous innovation is both nec-essary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dor-mant within us. Let’s reclaim it. The Slingshot Framework is our guide.

Joyful children illustrations accompany the text from beginning to end, while original music, toy slingshots and interactive forums (accessible via the book’s website) provide readers with a truly multi-sensory experience.

Key Selling Points• An entertaining, highly inspirational framework to reengage your dormant creative

abilities for business and personal success• Leading proponent of Blue Ocean Strategy takes the next step in his quest to show

how to overstep perceived limitations and challenge assumed boundaries• A feel-good, empowering guide linking resourcefulness and successful strategy for-

mation — a critical topic for our society today

About the AuthorGabor George Burt has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as a leading expert on Blue Ocean Strategy. Gabor is the chief architect of the Immer-sive Executive Experience series, and Team-O Entertainment. He is actively involved in shaping strategy for a diverse group of international clients spanning from Fortune 500 firms to suc-cessful start ups.

Gabor writes articles for leading business publications, co-hosts a nationally broadcast radio show, has been featured in the book Radical Action for Radical Times, contrib-uted material for the record breaking book Blue Ocean Strategy, and is the author of the upcoming book Appetizers of Wit and Wisdom—a collection of comic anecdotes and provocative observations. Gabor’s website, CreatingBlueOceans.com , has been selected as one of the world’s top blog resources on innovation. Gabor was born in Budapest, Hungary, holds a BA degree from Amherst College in psychology and an MBA degree from INSEAD, France.

MarketingSlingshotLiving.com website to serve as promo hub for book, featuring sample content downloads, accompanying music and illustrations, visionary interview series and audio downloads.

Slingshot Living national radio show, launched in August, 2010, regularly hosted by Author on CBS/AOL/Yahoo! networks

Elaborate social media campaign

Author using book as leading trainer of Fortune 500 companies worldwide

Slingshot Living TV featuring online video segments of interviews with top global thought leaders

Highly-supportive reviews from top business and cultural icons as well as contributed content

Long Lead Media reviews with advance copies

EPub chapters distributed prior to release

National and International media schedule to be provided

Live speaking events and Webinars

Email newsletter to business and education leaders

In store promotions

Attention grabbing Press Releases

Partner website programs

Media Contact: Westley Overcash Communications Director media@slingshotliving.com

Book Web Site: www.slingshotliving.com

PublisherFranklin Green Publishing 500 Wilson Pike Circle, Suite 100 Brentwood, TN, 37027 615.277.5555

Book FactsEAN: 9781 936487 073 208 pages, 6 x 9, Trade Paper $18.95 Category: Business & Economics/Decision Making & Problem solving Release Date: June 2011

SLINGSHOTRE-IMAGINE YOUR BUSINESS, RE-IMAGINE YOUR LIFE

“Slingshot is a great idea.” Sir Ken Robinson“Slingshot opens up possibilities” Jonathan Hornby

“This is a rare book. Playful yet informed, creative and proven.” Rob Bell

Gabor George Burt

Slingshot World TourIn cooperation with media partner CBS and a to-be announced hospitality partner, the Slingshot World Tour stops in Atlanta, Boston, Chicago, Dallas, Denver, Las Vegas, Los Angeles, Miami, New York City, San Francisco, Seattle, Toronto, Vancouver and Washington, DC , culminating in an open event co-hosted by Gabor and a local visionary or celebrity, along with a book sale and signing opportunity.

Based on the USA Slingshot World Tour, the overseas segments of the Tour continue in lockstep with international publication dates, to include cities like London, Paris, Frankfurt, Dubai, Moscow, Mumbai, Singapore, Kuala Lumpur, Sydney, Tokyo and Santiago.

Franklin Green Publishing 500 Wilson Pike Circle, Suite 100

Brentwood, TN, 37027 615.277.5555

SLINGSHOTRE-IMAGINE YOUR BUSINESS, RE-IMAGINE YOUR LIFE

“Slingshot is a great idea.” Sir Ken Robinson“Slingshot opens up possibilities” Jonathan Hornby

“This is a rare book. Playful yet informed, creative and proven.” Rob Bell

Gabor George Burt

Advance Praise“I think Slingshot is a great idea…. I believe that we all have deep natural talents and abili-ties. One of the keys to leading a

life that is fulfilling and meaningful — not just for ourselves, but for our communities — is to tap into those natural energies. And that’s what really propels us forward. I know those ideas are at the core of Gabor’s work, and I’m really drawn to them.”SIR KEN ROBINSON, internationally recognized creativity and education pioneer, best-selling author

“I learned in childhood that the world is as wide as our imagina-tion. Slingshot reminds us of this and shows how to continu-

ously challenge our own mental boundar-ies as adults. It’s an uplifting and universal blueprint for inventive thinking.” CHIP CONLEY, acclaimed author, Founder & Executive Chairman of Joie de Vivre Hospitality

“I am very pleased to be a part of Slingshot.”FRANK NUOVO, Founder and Creative Designer of Vertu

Luxury Communications,former Chief of Design at Nokia

“It’s great, Slingshot is just great. The illustrations you have cre-ated visually a flow that reflects your central thesis. It’s an extraor-

dinarily hopeful book. This is a rare book. Playful and informed, creative and proven. Thrilled to have been able to read it.”ROB BELL, Best-selling author, orator, recognized as one of the top young spiritual leaders in America

“Slingshot is like looking at things through the other end of a telescope. It takes us to that place we all went when we were

a kid, where we could be anyone we wanted to be and got lost in the magnifi-cence of everything around us.”DAVE STEWART, Legendary musician, multi-media artist

“Slingshot is a forceful reminder of the often lost treasure of child-hood creativity. Growing up we lose the freedom of thought and

action enjoyed so seamlessly in play and imagination. This book helps us unleash-ing the vast potential of regained creativity and apply it in business, art, and other pur-suits of our adult life.”ERNO RUBIK, inventor of the Rubik’s Cube, the world’s best-selling toy

“It’s great…and you are right…Heinz did it! They infatuated me with new packaging just this week…one side for pouring…

and one side for dipping! I love defying conventional wisdom…do that all the time…Great spirit to your book.”RICHARD LOBEL, Executive Vice President, CBS Radio

“Slingshot made me stop and think about my own business. Which is exactly what you want a book to do.”

MICHELLE LEMMONS-POSCENTE, Chairman of ISB Global

“Slingshot opens up possibili-ties, stretching your imagination in a playful and unconventional way. Packed with examples,

Gabor provides a path that encourages you to challenge, create then qualify ideas that could potentially catapult you or your organization out of the blue, further than anyone could dream possible. The only thing stopping you is your imagination.”JONATHAN HORNBY, Director of Worldwide Marketing, Performance Management at SAS (voted America’s Best Company to work for by Forbes Magazine)

“Slingshot reminds us of the power of creativity and creative people! It’s a great exploration of how to be great in the world!”

JEFFREY HAZYLETT, Bestselling author and “Celebrity CMO”

SLINGSHOT