Smartphone | Smartphone Market | Varun Daahal

GOOD MORNING !!!

Varun Daahal K (MD 8017)Amarendra Kumar (MD 8003)

* All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception

Prologue : Inside Apple

An exemplary team develops a groundbreaking

Operating System for Handheld and Smartphone

Devices

...later the team gets dissolved to join other startups...

Andy Rubin, Joe Britt and Matt Hershenson come together to

form DANGER in 2000

...and...

they INVENTED Sidekick.

SmartPhone

Calendar

Address Book

Games

Fax

Email

Notepad

Calculator

World Clock

SmartPhone

Touch Screen

Nokia 9000 series

December 15, 1999Apple

registered www.iphone.or

g

September 12, 2002“One never knows.

We don’t usually discuss products we

have not announced”

July 29, 2007

United States

$699

One Week

525,000

After a fortnight

$499

736,000,000

iPhones sold till last Saturday.

Why Apple succeeded

?

$699 - $200 = Skimming

iPhone Apps. suit only at iStore

iPhone fails in Japan

Reasons for failure in Japan

less features more price

3 inch TV

3G, GPS

5.1 MP Camera

Most Japanese use Smartphone as

Computer

What are these?

Japanese emoticons

Incompatible with iPhone

ANDY RUBIN

Inside Apple

An exemplary team develops a groundbreaking

Operating System for Handheld and Smartphone

...later the team gets dissolved to join other startups...

sidekickUndeterred, Mr. Rubin’s team, which had by then named itself Danger Inc., first smartphone was a Tmobile “Sidekick”

sidekick 1

sidekick 2

sidekick 3

ANDROID

Rubin later formed

“ Android”

RUBIN’S competitive feature for smartphone

WEB EXPERIENCE

HOW THEY ARE BUILT

WHAT THEY CAN DO

Rubin’s talk on Sidekick at Stanford

Page and Brin attended that lecture and found

that Google search is the default search engine.

market opportunity

700 million internet users

200 million mobile users

USERS ARE DEMANDING

MARKET IS COMPETITIVE

PLATFORMS ARE SOPHISTICATED

GOOGLE - ANDROID

Smart phone

Manufacturer

OS

Carrier

CARRIERS MANUFACTURER

HTC

DELL

LENOVA

MOTOROLA

LG

OS

SYMBIAN

BLACKBERRY OS

IPHONE OS

LINUX

WINDOWS MOBILE

VERIZON

AT & T

T- MOBILE

SPRINT NEXTEL

ROAD BLOCKS FOR GOOGLE

1. CARRIER

2. LAUNCH OF ANDROID

T-MOBILE won’t have any android phone before 4th quarter.

SPRINT Nextel wont have any phones this year at all

LOBBYING

FOR 700MHZ SPECTRUM

BRUTE FORCE APPROACH

ANDROID ADVANTAGES

OPEN SOURCE

VARIETY OF APPLICATIONS

NATURAL MOBILE PARTNER FOR CHROME OS

GOOGLE DOCS

EASY CONNECTING TO SOCIAL NETWORKING SITES

USERS CUSTOMIZED APPLICATIONS

CHINA MOBILE MARKET

700 MILLION SUBSCRIBERS

RECENTLY LAUNCHED 3G

BROAD BAND SPEED CONNECTIONS

SMARTPHONE MARKET IS PENETRATING AT 10 %

EXPECTED TO GENERATE HIGHER REVENUE B’COS OF ONLINE GAMES, MUSIC

LOW ENTRY BARRIERS

Nokia cornered more than 69 percent of about 7.5 million smartphones shipped in China.

Motorola meanwhile got 20 percent,

while HTC, Samsung & Sony Ericson shared remainder of the market.

• Chinese smartphone users naturally had Symbian as their preferred operating system.

• Linux is at second place,

• while at third spot is Windows Mobile.

CHINA MOBILE

CHINA UNICOM

CHINA TELECOM

MAJOR PLAYERS IN CHINA MOBILE

MARKET

CHINA MOBILELEADING MOBILE SERVICE PROVIDER

500 MILLION SUBSCRIBERS

3G LICENSED

• China Mobile, recently joined the Open Handset Alliance and

• will release an Android-powered handset in the first half of 2009.

CHINA UNICOM

• SECOND LARGEST SERVICE PROVIDER

• 140 MILLION SUBSCRIBERS

• GOT LICENSED FOR 3G SERVICES

• MERGED WITH CHINA TELECOM

Apple in China

Only tough road ahead

1.3 billion strong country

4.55 million mobile consumers

Politics

Gray market

Skimming?

iStore?

Old strategies won’t work

Suggested strategies

iStore

Set long term goals

google in china

Partnership with CHINA MOBILE for providing

INTERNET BASED SEARCH SERVICES &

MOBILE SERVICES IN CHINA

prisoners dilemma

2 prisoners - APPLE, GOOGLE

1 CELL - CHINA MARKET

POSSIBLE STRATEGIES - OFFENSIVE, DEFENSIVE

GOOGLE ADVANTAGESONLINE SEARCH & ADVERTISING COMPANY

ADVANTAGES

DIRECT ACCESS TO TECHNOLOGY

APPLICATIONS

BOOKS, MAGAZINES

SHOPPING

TV

TECHNICAL ADVANTAGE

GOOGLE IS IN SYNC WITH CHINA MOBILES TD-SCDMA NETWORK

WHILE APPLE HAS TO GENERATE A NEW ONE FOR CHINA MOBILE

China Mobile users will be able to easily search vast content, including sports and entertainment news, ringtones, games, images, videos and novels

STRATEGIC ADVANTAGE

GOOGLE’S REVENUE IS GENERATED MORE OUT OF MOBILE ADVERTISING

ONLINE MOBILE GAME MARKET IS $ 118MILLIONS

Google's new Internet shopping search product will integrate online shopping information, enabling Chinese consumers to compare products' prices.

GOOGLE INTERNET SHOPPING

GOOGLE launching a new mobile phone advertisement service AdSense for Mobile in CHINA

GOOGLE ADSENSE

Google AdSense will launch an e-payment service for its Chinese publishers

GOOGLE e-PAYMENT SERVICES

Google China has confirmed with local media that the company has started to place outdoor advertisements

GOOGLE OUTDOOR ADVERTISEMENT

TECHNOLOGY TO CHINA.COM

Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users in Greater China

CONCLUSION

ALTHOUGH GOOGLE HAS COMPETITIVE ADVANTAGES

THERE ARE FEW QUIRKS

SECURITY PATCHES IN ANDROID

UPDATES, INSTALLATIONS ARE AUTOMATICALLY DONE BY CHROME

DESIGNING NEW APPLICATIONS ACCORDING TO USERS INTEREST

Amarendra Kumar Avinash

Varun Dahaal K

amarendrakumaravinash@gmail.com

varundahaalk@gmail

937 933 3067 937 926 1437