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Global Smartwatch Market By Type, By Application, By Operating System,
Competit ion Forecast and Opportunities , 2012-2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
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1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Smartwatch Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value & Volume
4.2. Market Share & Forecast
4.2.1. By Type (Classic, Standalone & Extension)
4.2.2. By Application (Personal Assistance, Wellness, Medical/Health, Sports & Others)
4.2.3. By Region
4.2.4. By Operating System (Watch OS, Android, Tizen, RTOS, & Others)
4.2.5. By Company
5. Global Smartwatch Market Market Attractiveness Index
6. North America Smartwatch Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
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6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Application
6.2.3. By Operating System
6.2.4. By Country
6.2.4.1. United States Smartwatch Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value & Volume
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Operating System
6.2.4.2. Canada Smartwatch Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value & Volume
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Operating System
6.2.4.3. Mexico Smartwatch Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value & Volume
6.2.4.3.2. Market Share & Forecast
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6.2.4.3.2.1. By Operating System
6.2.5. Supply Chain Analysis
6.2.6. List of Major Distributors/Suppliers of Smartwatch
6.2.7. Pricing Analysis
7. Europe Smartwatch Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Application
7.2.3. By Operating System
7.2.4. By Country
7.2.4.1. United Kingdom Smartwatch Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value & Volume
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Operating System
7.2.4.2. Germany Smartwatch Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value & Volume
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7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Operating System
7.2.4.3. Spain Smartwatch Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value & Volume
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Operating System
7.2.5. Supply Chain Analysis
7.2.6. List of Major Distributors/Suppliers of Smartwatch
7.2.7. Pricing Analysis
8. Asia-Pacific Smartwatch Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Application
8.2.3. By Operating System
8.2.4. By Country
8.2.4.1. China Smartwatch Market Outlook
8.2.4.1.1. Market Size & Forecast
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8.2.4.1.1.1. By Value & Volume
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Operating System
8.2.4.2. Japan Smartwatch Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value & Volume
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Operating System
8.2.4.3. South Korea Smartwatch Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value & Volume
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Operating System
8.2.5. Supply Chain Analysis
8.2.6. List of Major Distributors/Suppliers of Smartwatch
8.2.7. Pricing Analysis
9. Middle East & Africa Smartwatch Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
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9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Application
9.2.3. By Operating System
9.2.4. By Country
9.2.4.1. UAE Smartwatch Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value & Volume
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Operating System
9.2.4.2. Saudi Arabia Smartwatch Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value & Volume
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Operating System
9.2.4.3. South Africa Smartwatch Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value & Volume
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9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Operating System
9.2.5. Supply Chain Analysis
9.2.6. List of Major Distributors/Suppliers of Smartwatch
9.2.7. Pricing Analysis
10. South America Smartwatch Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Application
10.2.3. By Operating System
10.2.4. By Country
10.2.4.1. Brazil Smartwatch Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value & Volume
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Operating System
10.2.4.2. Argentina Smartwatch Market Outlook
10.2.4.2.1. Market Size & Forecast
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10.2.4.2.1.1. By Value & Volume
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Operating System
10.2.4.3. Colombia Smartwatch Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value & Volume
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Operating System
10.2.5. Supply Chain Analysis
10.2.6. List of Major Distributors/Suppliers of Smartwatch
10.2.7. Pricing Analysis
11. Market Dynamics
11.1. Impact Analysis
11.2. Drivers
11.3. Challenges
12. Market Trends & Developments
12.1. Foray of Luxury Watch Manufacturers in Smartwatch Market
12.2. Rising Demand for Standalone Apps for Smartwatches
12.3. Growing Integration of Smartwatches with Other Devices
12.4. Rising Popularity of Low-cost Smartwatches
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12.5. Increasing Number of Strategic Alliances
12.6. Growing Number of Crowdfunding Activities
12.7. Haptic technology Incorporation in Smartwatches
12.8. Deployment of New Interfaces for Smartwatches
13. Competitive Landscape
13.1. Apple Inc.
13.2. Samsung Electronics Co. Ltd.
13.3. Pebble Technology Corp.
13.4. Garmin Ltd.
13.5. MOTA Electronics
13.6. Fitbit Inc.
13.7. Omate Inc.
13.8. Sonostar Inc.
13.9. CONNECTEDEVICE Ltd.
13.10. Martian Watches Inc.
13.11. Neptune Computer Inc.
13.12. Razer Inc.
13.13. ASUSTeK Computer Inc.
13.14. Lenovo Group Limited
13.15. Huawei Technologies Co. Ltd.
13.16. LG Electronics Inc.
13.17. Sony Corporation
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13.18. Fossil Group Inc.
13.19. Titan Company Limited
13.20. Tag Heuer International SA
14. Strategic Recommendations
15. About Us & Disclaimer
P r o d u c t O v e r v i e w
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© TechSci Research
A smartwatch is a mobile device enabled with a touchscreen display. It is a computerized wrist watch, used to
perform various tasks including calculations, translations, game-playing, messaging, health tracking, etc., and
is directly connected to internet. The device is enabled with different operating systems, which support
smartphones. The user can connect their smartwatch to smartphone and use various functions accordingly.
Furthermore, companies involved in manufacturing smartwatches across
the globe use different operating systems including Android, Android
Wear, watchOS, Tizen, RTOS, etc. Further, with growing technology
advancements, companies are also focusing towards increasing
functionality in their smartwatches.
Some of the smartwatches function as portable media players, music playback such as enabling FM radio,
audio, and video files to the user through Bluetooth or USB headset. Some smartwatches also use full mobile
phone capability, and can also be used to make and receive phone calls through the phone calls.
Smartwatches have the ability to connect to several devices including televisions, media players, headsets,
smartphones, laptops, PoS devices, etc.
R e s e a r c h M e t h o d o l o g y
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Baseline Methodology
Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of global
smartwatch market. The team has analyzed various industry segments and speculated a positive future for the
industry. Taking into consideration the strategic alliances, capital investments, etc., our team of analysts has
provided a prudent analysis of the industry’s performance in the future. This would enable our clients in planning
investment decisions and explore growth opportunities in global smartwatch market.
For our study, we have gathered information through primary research surveys with around eight companies
manufacturing smartwatches, and distributors across globe, followed by an exhaustive search of credible paid
databases. Our team of experts has then prudently evaluated all the collected information and organized it in
chronological order to depict a meaningful and clear picture of global smartwatch market.
In addition, while compiling the data, we have also validated all collected information from multiple sources and
data warehouses in order to present the most accurate and precise information of the concerned industry. We
have also identified and analyzed all emerging trends, including important drivers and challenges confronting
global smartwatch market. We have also presented various forecasts for the industry, based on our in-depth
analysis of market dynamics, prevalent trends, major developments and growth opportunities.
Companies InterviewedConnectedevice Ltd, Apple Inc., Garmin Ltd., Pebble Technology Corp.,Sonostar Inc., Neptune Computer Inc., Razer Inc., Huawei Technologies Co.,Ltd.
Sources:
Company Website, News Articles, Press Releases, Company Annual report, Central Intelligence Agency (CIA), etc.
I n d u s t r y B r i e f
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Smartwatch Market to Grow at CAGR of over 25% through 2021
Increasing number of smartphone users, changing lifestyles and rising consumer spending on consumer electronics to driveglobal smartwatch market through 2021
According to TechSci Research report, “Global Smartwatch Market By Type, By Application, By OperatingSystem, Competition Forecast and Opportunities, 2012-2021’’, global smartwatch market is projected to grow at a CAGR ofmore than 25% during 2016-2021, on account of increasing smartphone user base, rising per capita spending on consumerelectronics coupled with increasing awareness about health & fitness devices across the globe. Further, rising usage of thirdparty applications, increasing focus of smartwatches manufacturers towards R&D coupled with increasing adoption of smarttechnology based devices by youth population is driving demand for smartwatches across the globe. Further, increasingdisposable income, growing young population coupled with changing lifestyles is also fueling demand for smartwatchesacross the globe.
Robust growth in demand for standalone smartwatches can be attributed to its ability to make and receive phone calls aswell as browse internet without the need for a smartphone. Further, increase in demand for high feature smartwatchesamong consumers coupled with rapid technology advancements is driving demand for standalone smartwatches across theglobe. Apple, Samsung Electronics, Pebble Technology, Garmin, etc., are few of the major companies operating in globalsmartwatch market. North America was the largest regional market for smartwatches across the globe due to largesmartphone and internet subscribers base, growing focus of companies towards innovation coupled with high disposableincome of people. Further, Asia-Pacific demonstrated robust growth in demand for smartwatches due to rising disposableincome of consumers and increasing spending on consumer electronics.
“With increasing demand for advanced technology products coupled with growing emphasis on wireless health monitoringis driving demand for high end smartwatches. In addition, with growing smartwatch market, traditional watchmanufacturers including Fossil, Titan, etc., have also forayed into the global smartwatch market. Rising number oftechnology advancements, growing shift towards standardized connectivity, increasing innovation in smartwatch designsand growing focus on development of app ecosystems is driving usage of smartwatch for personal assistance such ascalendar management, task management, information management, etc.”, said Mr. Karan Chechi, Research Director withTechSci Research, a research based global management consulting firm.
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1 3 5 7 9 11 13 15 17 19
2 4 6 8 10 1
2 14 1
6 18 20
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
By Value (USD Billion) By Volume (Million Units)
Global Smartwatch Market Size, By Value (USD Billion),
By Volume (Million Units), 2012–2021F
Source:XXXXXNote: These are dummy figures; please purchase our report for actual data
10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
North America Europe Asia-Pacific Middle East & Africa South America
Global Smartwatch Market Share, By Region, By Value, 2012–2021F
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
0.00 1.00 2.00 3.00 4.00 5.00 6.00
Global Smartwatch Market Attractiveness Index, By
Application, By Value, 2015-2021F
Others Personal Assistance
Sports
Wellness
Medical/Health
10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30%
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Watch OS Android Tizen RTOS Others
Global Smartwatch Market Share, By Operating
System, By Value, 2012–2021F
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
2% 2% 2% 2% 2% 2% 2% 2% 2% 2%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3%4% 4% 4% 4% 4% 4% 4% 4% 4% 4%
10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Others Sports Medical/Health Wellness Personal Assistance
Global Smartwatch Market Share, By Application, By Value, 2012–2021F
2% 2% 2% 2% 2% 2% 2% 2% 2% 2%1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
70% 70% 70% 70% 70% 70% 70% 70% 70% 70%
2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Classic Standalone Extension
North America Smartwatch Market Share, By Type, By
Value, 2012–2021F
R e p o r t O r d e r i n g
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Operating System, Competition Forecast and Opportunities, 2012-2021
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About Us :
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on improved
productivity, that also ensure the creation of high-quality reports. The proprietary forecasting models use various analyses of both
industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional
and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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Disclaimer :
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage ofthe same for purpose other than internal will require prior approval of TechSci Research.
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