SMPS Alaska Chapter Presentation - 8-27-13

SMPS Alaska Chapter:

10 Steps to Launching an Award-Winning Communications Program

August 27, 2013

•The Public Relations Plan

•Tactics That Work

•Cool Tools to Help

•Questions & Answers

Today’s Talk

Public Relations

How we communicate and build relationships with

all of our publics

•Research•Goal•Objective•Strategy•Action/Tactic•Timeline•Budget•Evaluation

The PR Plan -ReGOSATBE

•Poll, focus group, mail questionnaire, SurveyMonkey

•Man on street, post question on Facebook or Twitter, interview past donors, talk to peers

ResearchFormal or informal

The big, hairy audacious accomplishment

Get everyone to remember that reading is still important

Be Alaska’s # 1 advocate for Sportfishing interests

Goal

•Public - who do we need to reach?•Effect - what effect will we have?•Level - to what degree?•Timeline - how long do we have to

get it done?

Examples: Get 25 positive stories or mentions in Alaska

media over the next 6 months

Improve proposals to potential clients, so that my company wins 5 percent more bids in 2013

ObjectiveP.E.L.T.

How you’re going to do it

Example: We Try Harder - AVIS Just Do It - Nike We Deliver For You - US Postal Service

Strategy

Actions/TacticsThe PR tools in the toolbox

•Video and post on YouTube•Special event/reception•Collateral-brochure, flyer•Workshop or public meeting•Grand Opening or Media Tour•CEO in-person meetings

Who is doing what and when

Timeline

Budget

What’s it going to cost

Tactics that WorkPick. Click. Give.Unique ways of spreading the word

Tactics that Work Collaborative video-Anchorage Public Library & the ACES

Tactics That WorkBlogs

Tactics that WorkAlaska Children’s Services – talk to the right audience

Tactics That WorkFigure out a way to get them in the door

Tactics that Work Build Relationships Via Facebook

Cool Internet Tools I UsePitchengine.com

Cool Internet ToolsSmartsheet

Cool Internet ToolsVisual Thesaurus

Cool Internet ToolsTwitter Search

Cool Internet Tools - DropboxShare large files

Cool Internet Tools: Expensify

Expense Reports That Don’t Suck!

LighttSmartsheet

Cool Tools: Make It Visual - Tagxedo

•Efficient, entrepreneurial, irreplaceable •Visually compelling•Smarter, more shareable•More localization, customization•Micronetworks and crowdsourcing•Smart design, inspired by nature

What We’ll Need for 2013

Questions?

Contact Information:

www.KDPRVirtual.comkathy@kdprvirtual.com

(907) 868-4884