Social Commerce & WeShop In the Powder Room

ITPR at Cybher 2012In the Powder Room at Cybher 2012

In the Powder Room

• Launched in 2011 (JV between MR & Powder Room Graffiti)

• Targeted at women of 35+• 98% of readers are parents but the site isn’t

defined by this• Regular (award winning) columnists,• We’re all about Me Time….

Why are we at Cybher 2012?

• To drink wine – obvs• To talk about social commerce• To tell you about WeShop in the Powder Room• To play Vagingo*

*Patent pending, all rights reserved…

What IS Social Commerce?!

• The use of social media in the context of commerce

• ‘Selling with social media’• Mirroring the natural way we shop• Harnessing the power of micro-endorsement

Why is Social Commerce perfect for bloggers?

• Social commerce provides a credible revenue stream for monetising your blog

• Social commerce relies on online influence• Bloggers are leading the way in online innovation

• We looked at this Blogher survey into women’s social media habits and the commercial arena…

Bloggers trust other bloggers

Source:2012 Women and Social Media Study – Blogher 2012

And bloggers trust blogs more than any other form of social media

Source:2012 Women and Social Media Study – Blogher 2012

Blogs drive us to shop….

Source:2012 Women and Social Media Study – Blogher 2012

The celebrity endorsement is dead

Source:2012 Women and Social Media Study – Blogher 2012

Who wants your online influence?• As a blogger you know you have influence and brands are

looking to capitalise on this

• Big Brands want to leverage your online influence and reach as part of their marketing mix

• Often they’re all about the metrics – Klout / Twitter followers / Blog followers / Alexa / Uniques

• Big Brands think they can capitalise on your influence for little or no outlay

• Often this is an unbalanced relationship...

Who needs your online influence?

• Smaller etailers and producers

• Niche products and excellent customer service

• Under resourced / small marketing budgets

• Looking to develop relationships

• Their audience mirrors yours…

• You become their personal sales force

Why WeShop?

• A viable social commerce model where the influencer / product champion owns the process from beginning to end

• Empowerment – you make all the choices

• WeShop is moving the review model forward…

• Endorse products you love. Be rewarded with a real cut (up to 15%) of the sales you generate – fully supported by ITPR

• WeShop, WeShare and YOUEarn

What’s involved in WeShop?

1. Think about the things you really LOVE – your hero products

2. Connect with the etailer / producer – what do they think?

3. Cut a deal and plan your promotion

4. Host your WeShop stall In the Powder Room

5. Pop a badge on your blog that links to your WeShop page and promotes YOUR sales

6. Earn a share of every sale made

• Sit in our exclusive WeShop FM blog roll

• With support from ITPR on Twitter / FB / YT

• Feature in our WeShop newsletters

• Be an innovator!

Become a WeShop Founding Member

Thanks for watching

Gigi & Paula

CybherUK - May 2012

@inthepowderroomFacebook.com/WeShopinthepowderroom

www.inthepowderroom.com/WeShop